Fans believe that Kim Kardashian’s partnership with a nutrition company is a dig at her sister Kourtney Kardashian.
Kim announced alongside wellness brand Alani Nu a collaboration alongside a workout Barbie-inspired shoot.
The images show the SKIMS mogul sporting blonde hair and a one-piece bathing suit. The celeb also was spotted sipping on “Kimade” – the limited-edition strawberry lemonade-flavored energy drink.
“[Cue] Kourtney re: but nutrition is my vibe 
,” one Instagram user commented beneath Kim’s post about the deal, which prompted another to reply, “I came here to find this comment 
.”
The sisters have been feuding for quite some time these days, and the tension has never been so high. Kim’s decision to partner with a wellness brand is being as some say “shady” but many are not surprised.
On the latest of The Kardashians, Kourtney accused Kim of stealing her wedding designer, Dolce & Gabanna, after Kim teamed up with the fashion house for a ’90s inspired collection just a few months afterward.
Kim mentioned how she wanted to push the partnership and show, but the brand would not budge. Kardashian even admits to steering clear of looks that Kourtney used in her lavish wedding.
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Kim went on to the “Today” show in May detailing her relationship with her sister. The star noted how the two have gone through “cycles” of frustration since filming wrapped.
In a recent episode of The Kardashians, Kim was spotted shutting down the DMV and bringing an entire glam squad to get the perfect photo for her driver’s license. Hours after the episode dropped, Kourtney took to Instagram to share her own driver’s license picture trolling the situation as some claim.
“Say my name,” she captioned the post, making sure she included the “Department of Motor Vehicles” geotag.
