Summary:
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A mysterious series of billboards hint at Billie Eilish’s upcoming album with cryptic lyrics and her signature “blohsh” symbol.
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The shade of blue on the billboards matches Eilish’s social media aesthetic, sparking anticipation for her new music.
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Eilish confirmed her new album has been mastered, hinting at its imminent release, but has not publicly addressed the billboards.
A series of billboards potentially teasing Billie Eilish’s new album have popped up across multiple cities across the world.
The billboards do not feature the artist’s name, but they do include the familiar “blohsh” symbol and what appear to be lyric snippets saying things like “Did I cross the line?,” “I try to live in black and white” and “She’s the headlights I’m the deer.”
on my walk to the gym i saw this ad… is it billie related?!? @billieeilish 🫣 pic.twitter.com/DUih44ITlx
— sam ✨ (@alljusthesame) April 2, 2024
The billboards feature a shade of blue that is now the profile photo and backdrop of her social media accounts.
BUT I'M SO BLUE pic.twitter.com/5JBpyIyjxG
— Billie Eilish Tours (@billieeilishtrs) April 2, 2024
Their locations were unclear at the time of this article’s publication but at least two appear to be in New York and Eilish’s hometown of Los Angeles.
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New billboards are going up around the world teasing Billie Eilish’s upcoming release! pic.twitter.com/2kUMl0cvGD
— 🏁 (@concertleaks) April 2, 2024
🚨 É REAL: Confira novo Outdoor relacionado ao terceiro álbum de estúdio de Billie Eilish:
"Ela é o farol, eu sou o cervo."
— Info Billie Brasil (@InfoBillieBR) April 2, 2024
While Eilish and her brother/musical collaborator Finneas spent most of the last few months on an exhaustive awards campaign promoting “What Was I Made For?,” their song from the blockbuster “Barbie” film and soundtrack – ultimately a successful one, as they won both Grammys and an Oscar for it – they have not released a new album since “Happily Ever After” in July of 2021, although they have toured and released other material.
Eilish did confirm in February that her new album has been mastered, which is the last step before an album is manufactured and sent to streaming.
The duo opened up the series of questions from fans after the two admitted they experienced coming up with material for Eilish’s third studio album.
“There is a whole album of music coming,” Eilish said in September. “We’re in the final stages of making it, so that doesn’t mean it’s about to come out, but it is getting there and it’s very exciting.”
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There has been no public comment from Billie on the new line of billboards that have been spotted across the globe.
