Fuse Media, a leading minority-owned entertainment company, has teamed up with the Singleton Foundation for Financial Literacy and Entrepreneurship to launch ProfitHub, a groundbreaking financial literacy media brand. Designed to educate and empower Millennial and Gen Z audiences, ProfitHub seeks to provide these younger generations with the tools and knowledge they need to take control of their financial futures.
ProfitHub is rooted in the creator economy, leveraging the power of trusted financial creators to deliver engaging, relatable, and actionable content. The platform will cover essential topics such as saving, debt, credit, and investing, helping Next Gen audiences navigate their personal financial journeys. The collaboration between Fuse Media and the Singleton Foundation aims to democratize financial literacy and normalize conversations about money, making these crucial topics more accessible and engaging for young people.
“Millennials and Gen Z are facing a financial literacy crisis,” said Mike Roggero, Chairman and CEO of Fuse Media. “By working with trusted creators, we can break through the noise and deliver actionable, solution-based entertainment that inspires confidence and drives real-world financial progress.”
The partnership’s goal is to create content that resonates with these generations, reaching more than 52 million young viewers each month across Fuse Media’s platforms and its Culture Collective, along with the Singleton Foundation’s award-winning Million Stories Media. Million Stories has already achieved over 1.4 billion social impressions, making it one of the leading voices in financial education.
Shelley Miles, CEO of the Singleton Foundation, emphasized the importance of making financial competence accessible to all, particularly the younger generation. “Our foundation is proud to harness the power of the creator economy and entertainment to make financial competence accessible to everyone. By curating the right voices and stories, we’re making it easier for young adults to make decisions that will lead to a better financial future.”
The timing of the launch is especially relevant. Recent studies show that young people are eager to learn about financial stability but often lack the resources to do so effectively. According to recent data:
- Less than 50% of Gen Z and Millennials answer financial literacy questions correctly.
- 98% of these groups express interest in learning more about financial stability.
- 79% of Gen Z and Millennials turn to social media and streaming platforms for financial advice.
These statistics underscore the need for accessible, engaging financial education that speaks to young audiences where they are: online.
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Expert Insight and Strategic Guidance
ProfitHub’s advisory team includes Evan Shapiro, the founder of ESHAP and a recognized expert in the media industry, known as the “Media Universe Cartographer.” Shapiro, who has helped shape the digital media landscape, stressed the importance of leveraging creators to meet the financial literacy needs of the next generation.
“Jake Paul broke Netflix. Podcasts and YouTube continue to rise. Creators are now as powerful as Hollywood… likely more,” Shapiro said. “By meeting the digital generation where they are – on social video – Singleton and Fuse can help them address one of the biggest challenges they’ll ever face – their complicated relationship with money.”
ProfitHub will feature a range of new content series designed to engage and educate viewers in a fun, fast-paced manner. Financial creators such as Ross Mac (Maconomics), Yanely Espinal, Chris Browning (Popcorn Finance), and Dariany Santana will deliver digestible, relevant financial guidance to underserved audiences.
New Content Series
At launch, ProfitHub will debut several original content series, with more to come throughout the year. Highlights include:
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“Our Two Cents” – A dynamic, podcast-style series where financial experts debate everyday money matters. Each episode challenges conventional wisdom with bold perspectives, encouraging listeners to think critically about their financial decisions and take charge of their future.
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“My Last 10” – A fun and fast-paced digital series where guests—ranging from financial experts to influencers, comedians, and everyday people—reveal their last 10 purchases. With no filters, the show offers a candid look at how people spend their money, sparking conversation and insight into personal financial habits.
These content series will be available on ProfitHub’s branded social channels, the Singleton Foundation’s Million Stories platforms, and Fuse Media’s extensive reach across connected TV (CTV) and social media. Combined, these platforms will connect with over 52 million unique viewers each month. This multi-platform approach ensures that ProfitHub can meet young audiences wherever they are and deliver content in a way that resonates.
A Bright Future for Financial Literacy
ProfitHub is more than just an educational platform; it’s a movement aimed at changing the way young people approach money. By collaborating with trusted voices and leveraging the creator economy, ProfitHub is paving the way for a new era of financial education that is inclusive, engaging, and effective.
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For brands and marketers, ProfitHub offers an opportunity to engage with the next generation of consumers, educating them while fostering long-term relationships based on trust and empowerment.
Fuse Media is a Latino-owned global entertainment company that creates and distributes inclusive, purpose-driven content for culturally diverse young adults. With a growing multiplatform footprint, Fuse Media connects with its diverse audience through award-winning original content, including the Fuse and FM channels, Fuse+ streaming service, and an expanding portfolio of owned-and-operated FAST channels. The company’s mission is to authentically reflect the world of its young, multicultural audience while providing a creative and inclusive platform.
About Singleton Foundation for Financial Literacy & Entrepreneurship
The Singleton Foundation for Financial Literacy & Entrepreneurship is dedicated to inspiring entrepreneurship and making financial competence fun, engaging, and accessible to everyone. Its programs, including Million Stories, Venture Valley, Slyngshot, and Groove, have garnered numerous awards, including more than 20 Telly and Anthem Awards. The foundation aims to improve financial literacy across the nation by curating content that empowers individuals to make informed financial decisions.
