Sabrina Carpenter is generating buzz ahead of the release of her highly anticipated third studio album, “Short n’ Sweet,” with a new song teaser and an array of social media updates. The 25-year-old singer shared a preview of her upcoming track, “Taste,” on Instagram Thursday, Aug. 22, just one day before the album’s official release on Friday, Aug. 23.
In her Instagram post, Carpenter invited fans to get an exclusive listen to “Taste” by using the platform’s new music feature. “Go to my profile to hear a taste of Short n’ Sweet now 💋,” she wrote, encouraging followers to explore the song directly through her Instagram profile—a feature allowing users to integrate music into their profiles.
One notable feature is a special Easter egg that changes the color of users’ Notes to baby blue, accompanied by a kiss face emoji 💋, when certain Sabrina-related words are mentioned. These words include:
– Sabrina or Sabrina Carpenter
– Short n’ Sweet or Short n Sweet
– Please Please Please
– Espresso ☕️
– Sab
– “I’m working late cause I’m a singer”
– “Dream came trued it for ya”
– “Brand newed it for ya”
– “Don’t make me hate you prolifically”
Additionally, Instagram is introducing a new chat theme for direct messages, inspired by the album art for “Short n’ Sweet.” This feature will allow fans to showcase their enthusiasm for Sabrina Carpenter’s music in their private conversations.
These updates are part of Instagram’s efforts to enhance user experience and celebrate major pop culture events, providing fans with new ways to interact with their favorite artists and content.
The teaser follows a series of promotional activities leading up to the album launch. Earlier in the week, Carpenter had been building anticipation with posts that included a mix of personal and promotional content. On Tuesday, Aug. 20, she posted a set of photos highlighting her excitement for the new album. One of the images showed Carpenter in pink lingerie, which she captioned with the phrase, “taste me!”
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The following day, Wednesday, Aug. 21, Carpenter offered a glimpse into the music video for “Taste.” The short clip showed her in a dramatic scene where she is seen wielding a knife while searching for a lover and his mistress, played by Jenna Ortega of “Scream” fame. The snippet ends with Carpenter applying lipstick using the knife’s blade as a mirror, before abruptly cutting to the title card of the song.
Carpenter first announced her new album on June 3 via Instagram. “MY NEW ALBUM IS COMING OUT AUGUST 23rd!!!! 💋,” she declared in the post, which also featured the album’s cover art. The image depicts Carpenter with her long blonde hair cascading down her back and a dark red kiss mark on her left shoulder, set against a deep blue background. In her announcement, she described the project as “quite special” to her and expressed her hope that it would resonate with her fans.
Following the album announcement, Carpenter revealed plans for her 2024 “Short ‘n’ Sweet” tour. The North American tour will begin on Monday, Sept. 23, in Columbus, Ohio, and includes 29 performances across the continent. The tour aims to support the new album and connect with fans on a more personal level.
In addition to her album and tour preparations, Carpenter has been busy with other musical projects. In the same month as her album announcement, she released a music video for her single “Please Please Please,” produced by Jack Antonoff. The track follows the success of her earlier single, “Espresso,” which she performed live for the first time at Coachella 2024. She also showcased “Espresso” during her debut on “Saturday Night Live” on May 18, where she performed alongside her hits “Feather” and “Nonsense.”
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Carpenter has been open about the impact of her single “Espresso.” In a June 17 interview with Rolling Stone, she reflected on the song’s success, noting her mother’s reaction and her own sense of fulfillment. “My mom has been like, ‘Do you feel crazy right now?’” Carpenter said. “I just love that people get my sense of humor.”
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“Espresso” achieved significant success, becoming Carpenter’s first top-five hit on Billboard’s Hot 100 and her first No. 1 in the U.K., Ireland, and Australia. Following this success, Carpenter collaborated with Van Leeuwen to create an espresso-flavored ice cream, a nod to her hit single.
As Carpenter prepares for the release of “Short n’ Sweet,” her fans are eagerly anticipating the album, excited by the snippets and previews she has shared. With her dynamic approach to music and engaging social media presence, Carpenter continues to build on her growing popularity in the music industry.
