Netflix’s historic live-streaming event featuring Jake Paul and Mike Tyson has shattered records, becoming the most-streamed global sporting event of all time. The fight reached a peak of 65 million concurrent streams, including 38 million in the United States, according to streaming analytics from TVision. The event not only captivated global audiences but also brought in an estimated average minute audience (AMA) of 108 million live viewers worldwide, from start to finish.
The event, which also featured a high-profile women’s boxing match between Katie Taylor and Amanda Serrano, continued to attract viewers well after its live broadcast. Netflix estimates the live event’s extended reach (Live+1) brought the AMA to 125 million viewers. The Taylor-Serrano bout made history in its own right, drawing an estimated 74 million live viewers globally and becoming the most-watched professional women’s sports event in U.S. history with 47 million viewers on average in the U.S. alone.
The Paul vs. Tyson showdown was the top title on Netflix for the week, dominating the platform with 46.6 million views (based on total hours watched and runtime) through Sunday evening. The mega-event topped Netflix charts in 78 countries, including the U.S., Argentina, Australia, Brazil, Canada, Germany, India, Italy, Mexico, South Africa, and the UK. It also ranked in the Top 10 in 91 countries during the week of November 11-17.
The event was broadcast globally, with live viewership peaking across Netflix’s streaming platforms and generating over 1.4 billion impressions across the service’s social media channels. On X (formerly Twitter), the hashtag #PaulTyson trended worldwide on the night of the fight, with #Serrano also trending in the U.S., Brazil, Spain, and Canada. Social media conversation around the fight was unprecedented, accounting for 11 of the Top 11 trending topics in the U.S. alone.
Joe Hand Promotions, a leader in live sports entertainment for out-of-home markets, reported that over 1 million viewers tuned in from more than 6,000 bars and restaurants across the U.S., setting a new record for the commercial distribution of a combat sports event in the company’s 50+ year history.
Produced by Most Valuable Promotions and EverWonder, the Jake Paul vs. Mike Tyson event marked a major milestone for sports media, showcasing the growing popularity of streaming platforms in live sports and combat events. As more fans turn to digital platforms for major sports content, this record-breaking event underscores the power of live streaming and the global appeal of high-stakes matchups.
Total viewership AMA estimates are based on TVision data in the U.S. and first-party data from global markets.
ADVERTISEMENT
Key Highlights:
- Record-breaking viewership: 65 million peak concurrent streams, 38 million in the U.S.
- Most-watched professional women’s sports event in U.S. history: Katie Taylor vs. Amanda Serrano
- Top performer on Netflix: #1 title in 78 countries
- Social media impact: Over 1.4 billion impressions across Netflix’s social platforms
- Record commercial distribution: Over 1 million viewers across U.S. bars and restaurants
