With over 32 million followers across social media, Jordan Howlett—better known as Jordan The Stallion—has become a viral content powerhouse. Sitting down with Shira Lazar for the Creator Spotlight Series powered by What’s Trending and PRophet, Jordan shares the stories behind his reaction videos, life hacks, and fast-food secrets, which attract more than 90 million views each month. As one of the most recognizable figures on TikTok and Instagram (and a doppelganger to some big celebs), his journey is one of perseverance, passion, and a unique approach to creating content that truly resonates with millions.
The Rise of Jordan the Stallion
Jordan’s rise to social media stardom wasn’t the result of a single viral moment but rather the product of years of gradual growth. Reflecting on his journey, Howlett shares that the beginning of his career on social media aligns closely with the onset of the COVID-19 pandemic.
@jordan_the_stallion8 The secret is out – I collabed with @Kevin Hart & @Hart House to make your sauciest dreams come true. And as a bonus, the Cocoa Mint Holiday Shake is now live at Hart House. Tell em your President sent you #fypシ
“I started posting seriously around 2021,” Jordan explains. “It wasn’t a huge boom that got me here. It was more of a gradual growth. The audience grew with me.”
His approach to content creation was shaped by a simple but powerful philosophy: be yourself and have fun with it. “Social media is what you make of it,” Howlett says. “There’s no secret sauce. The secret is just listening to your audience, being creative, and keeping it fun. If you’re having fun, that energy comes through in your videos.”
For Jordan, this laid-back yet deliberate approach to content creation has paid off. Whether it’s trying out quirky fast-food hacks or sharing funny life observations, Howlett’s authentic and energetic personality shines through, making him relatable to millions. But Jordan insists that, despite his success, his true passion lies in the art of creating videos.
ADVERTISEMENT
“If I never got paid again, I’d still make videos,” he admits. “I love making videos. It’s fun for me.”
The Business of Being Jordan the Stallion
As his following grew, so did the opportunities. Jordan began partnering with major brands, something that now comes frequently. “We get approached all the time, but it’s not just about the work,” he explains. “Brands reach out because they like the vibe I bring. They want to know if we’re aligned in vision.”
But Jordan is selective when it comes to partnerships. “I never want to promote something I haven’t tried or wouldn’t use myself,” he says. “If it’s a brand that I’m not genuinely excited about, I just don’t do it. It’s about finding something that fits my style and can be turned into something fun for my audience.”
His approach to brand deals isn’t just business; it’s personal. Jordan makes it clear that his first priority is always the content itself. “I’m more passionate about the art of making videos than the money behind it,” he says. “If it aligns with my passion, then we can make it work. If it doesn’t, I’m not interested.”
One of Jordan’s proudest moments in working with a brand came when he collaborated with Kevin Hart’s plant-based restaurant chain, Hart House. “It was my first time working with a big brand and having full creative freedom,” he recalls. “We were promoting a milkshake, but I wanted to make sure it didn’t feel like an ad. I wanted it to feel organic and fun, and the response was amazing.”
Authenticity in a Digital World
As one of the leading influencers on social media, Howlett emphasizes the importance of authenticity, especially for brands trying to connect with younger generations. “People crave realness,” he says. “Brands need to stop pretending they have everything figured out and start being real with their audience. Authenticity is key.”
ADVERTISEMENT
This authenticity extends beyond just his audience to the creators and influencers who look up to him. When asked what advice he would give to aspiring content creators, Jordan doesn’t hold back. “Don’t overthink it,” he says. “If I can do it, you can do it, and you can do it better. Keep the fun in it. Remember why you started. The minute you lose sight of why you started, it’s just noise.”
Jordan’s advice to young creators echoes his own experience. “It’s easy to get caught up in the metrics and the money, but if you keep the fun part at the core of what you’re doing, the rest will follow,” he explains. “For me, it’s faith, family, and having fun. That’s what keeps me grounded.”
From Baseball to Viral Fame
Before he was Jordan the Stallion, Jordan Howlett was a baseball player with dreams of going pro. At 16, he began playing the sport, despite having no prior experience. He quickly became obsessed with the game, dedicating himself entirely to the craft.
“I didn’t know how to play at first,” he admits. “I was bad at it, but I got so close to reaching that Division I level. It was a borderline obsession.” Howlett’s commitment to the game paid off, and he nearly achieved his dream of playing baseball at a collegiate level. However, his career in sports ended before it truly began.
The shift from sports to social media was an unexpected one. “When I transitioned into social media, it felt similar to when I was playing baseball,” Howlett explains. “There was a lot of pressure and expectations. But instead of focusing solely on performance, I started to see that people liked me for my personality, not just my ability to perform.”
This shift in focus allowed Howlett to lean into his natural comedic talent and embrace the authenticity that would later define his brand.
The Birth of the Fast Food Secrets Club
One of Howlett’s most popular content series is his “Fast Food Secrets Club,” where he shares insider tips and tricks about fast food, such as secret menu items or ways to save money. The idea stemmed from his own experiences working in food service and learning about the unspoken rules and discounts available to employees.
@jordan_the_howlett Pretty cool to be honest
“I worked so many odd jobs in the food industry, and I’d always learn little secrets, like how to get a free drink or where the best discounts were,” Jordan explains. “I thought it’d be fun to share these tips with people, and it just kind of caught on.”
The Fast Food Secrets Club became more than just a series—it became a community. Fans share their own tips, and Howlett uses his platform to create a sense of belonging. The series even inspired merchandise, and Jordan is now expanding the brand to include more projects and collaborations.
@jordan_the_stallion8 Put the dough in the refrigerator for 24 hours and then after cooking based it with butter, garlic and salt #fypシ
The Future of Jordan the Stallion
As Jordan Howlett’s brand continues to grow, so do the opportunities on the horizon. He’s already collaborated with major names like Method Man and Donald Glover, two figures he admires deeply. “It was a huge moment for me when I collaborated with Method Man,” Jordan reflects. “I had been making jokes about working with him for so long, and then it actually happened.”
@jordan_the_stallion8 Welp @Donald Glover #fyp
His ability to connect with others, whether through humor, creativity, or authenticity, is a testament to his success. Jordan continues to push the boundaries of what it means to be a creator, all while staying true to his roots.
“I’m not trying to be something I’m not,” he says. “If you stay authentic and have fun with it, the possibilities are endless.”
From baseball fields to viral videos, Jordan Howlett’s journey is far from over. His infectious personality and unwavering commitment to his craft ensure that his star will continue to rise—one video at a time.
