Fresh from revealing the release date for her upcoming album ‘Short n’ Sweet’ and dropping her second single and music video featuring Barry Keoghan, the beloved “Espresso” star Sabrina Carpenter has joined the Linktree family, introducing her personalized Linktree theme and collaborating with three of her devoted superfans through User-Generated Content (UGC).
How can fans immerse themselves in the ‘Short n’ Sweet’ excitement?
Last Friday, Sabrina’s Linktree debuted with a customized theme featuring designs inspired by her forthcoming album’s branding.
To amplify the album’s promotion, Linktree has teamed up with three dedicated Sabrina Carpenter creator superfans (@cutcreaser, @itszaeok, and @emilyuribe) to produce original content in support of her upcoming release. The first piece of content from beauty creator @cutcreaser is already live, with more to follow in the coming weeks.
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Given that these creators are Linkers themselves and avid fans of Sabrina, this collaboration underscores how Linktree empowers its users, providing them with a platform to collaborate with one of today’s most prominent artists.
Fans can also catch a glimpse of Sabrina Carpenter’s presence in Times Square with a billboard takeover available Monday, June 24 through Sunday, June 30.”
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Founded in 2016, with Flume and Major Lazer among its first 20 users, Linktree emerged from the need to assist music artists in promoting multiple projects and releases simultaneously. Today, Linktree hosts some of the world’s most prominent musicians, including Sabrina Carpenter, Olivia Rodrigo, and Billie Eilish. Approximately 40% of this year’s Grammy-nominated artists utilize Linktree to engage with fans, sell merchandise, and self-market their endeavors.
