The drink offers both caffeine free drinks, a hydration line, caffeinated drinks, and their energy line. The drinks have been marketed as “for ages 18+” and available in many flavors including tropical punch and strawberry watermelon.
The flavors have zero sugars added but do contain 200 mg of caffeine. This is an amount that is comparable to other energy drinks currently being sold on the market, but it has drawn criticism from politicians like New York Senator Chuck Schumer.
Schumer recently called fro the Food and Drug Administration to investigate the caffeine content in the drinks and also called out the marketing to young children and fans alike.
“That’s such a heavy claim. But I want to dive into it. You know, we are a social media-first company,” the 28-year-old told ABC News’ Eva Pilgrim. “The good thing about social media is there’s data, right? There’s analytics. 90% of my audience is above the age of 18. 93% of Prime’s audience is above the age of 18, according to Instagram’s analytics.”
There have been many concerns with children consuming energy drinks as of late. A recent report from the American Academy of Pediatrics stated, “caffeine and other stimulant substances contained in energy drinks have no place in the diet of children and adolescents.”
According to the FDA, the most anyone should consume in regards to caffeine is 400 mg per day. This is equivalent to roughly four to five cups of coffee overall.
Paul mentioned that parents and children should “be smart” when it comes to their drinking habits.
“Caffeine consumption isn’t recommended for kids or anyone under the age of 18. That’s an industry standard thing, not a Prime-specific one,” Paul said. “People need to be smart about what they’re putting in their bodies.”
Logan Paul has been a longtime controversial figure online over the years. As of late, the content creator has expanded his horizons past online ventures including become a WWE U.S. champion and entrepreneur of brands like Prime.
Prime recently celebrated selling its 1 billionth bottle and reached $1.2 billion in sales.
“The hydration category was a bit archaic. A lot of the leading companies in the vertical are really high sugar and have really old formulas. We saw an opportunity to make a great product that was a better for you product,” Paul said of his motivation to start Prime.
As of late, Paul said he has grown up a lot since his early days online and has encouraged others not to spend as much time online.
“Like social media is not real. For those of you watching this, put your phone down. Get away from social media, go outside, take a breath of fresh air,” Paul said in his interview with Pilgrim.