Screenshots of Paul’s Snapchat stories quickly circulated on Reddit, drawing bemused and critical responses from users. One commenter on the r/YoutubeDrama subreddit expressed disbelief, saying, “Wow… did not know this man was having a child. He’s so greedy he can’t even enjoy the birth of his own child without turning it into some type of marketing ploy… the Paul brothers are really something else.” Another user added, “Exploiting what should be an intimate, personal moment for business and views? I foresee a family vlogger.”
Paul’s decision to commercialize such a personal milestone has reignited discussions about the ethical boundaries of influencer culture, particularly concerning family moments that many consider sacred. As the public reacts, Paul’s manager has yet to provide any official comment on the situation.
Logan Paul’s Lunchly brand, which he launched in collaboration with fellow influencers KSI and MrBeast, aims to reimagine the classic Lunchables snack. The trio markets Lunchly as a “better-for-you” alternative, although the launch has faced scrutiny. Critics question the motives of wealthy influencers who continually seek to monetize every aspect of their lives. YouTuber @dantdm took to X to voice frustration, stating, “What happened to YouTubers, man? I can’t not say anything anymore. This is selling stuff for the sake of making money, simple. How does this benefit their fans? This is selling crap to kids who don’t know better than to trust the people who are selling it to them. Do better.”
In response to the backlash, Paul engaged in a series of tweets and released a video featuring himself and KSI mocking critics of their product. The video included Agdal, who was visibly pregnant at the time, further blurring the lines between personal life and commercial endeavors.
Logan and his brother Jake Paul are no strangers to controversy when it comes to promoting their brands. A writer for New York magazine noted that the brothers had promoted their products 195 times across 50 videos as of 2018, highlighting a long history of relentless marketing strategies.
As the Reddit discussions continued, many users expressed their disdain for Paul’s approach. One user lamented, “There is something seriously wrong with this man, and I’m truly sorry for his wife. I can’t imagine turning the most important moment of their lives into an ad for slop aimed at kids.” Another user simply stated, “I mean, what else would you expect from Logan Paul?”
The mixed reception to Paul’s promotion of his daughter’s birth underscores a broader critique of influencer culture, particularly how it intersects with personal milestones. As more influencers blur the lines between their public and private lives, the question remains: where should the line be drawn between marketing and meaningful moments?
