Marc Anthony is lending his voice and support to Kamala Harris in the upcoming presidential election, emphasizing the impact of Donald Trump’s first term on the Latinx community. In a poignant advertisement titled “Recuerdo,” the renowned singer-songwriter reflects on his memories of that time, aiming to remind viewers of the challenges faced by Latin Americans during Trump’s presidency.
In the ad, Anthony opens with a powerful statement: “Some people may have forgotten what things were like in the United States for Latin people during Donald Trump’s first term, but I haven’t.” He goes on to recount specific events and statements made by Trump that deeply affected the Puerto Rican community and Latinx individuals at large.
Anthony recalls the aftermath of Hurricane Maria, which devastated Puerto Rico in 2017. “I remember after Hurricane Maria devastated our island, Trump blocked billions in relief while thousands died,” he asserts. He highlights the dire conditions many Puerto Ricans faced, such as the lack of clean water and electricity, and criticizes Trump’s infamous gesture of tossing paper towels during his visit to the island. “He called Puerto Rico ‘dirty and poor,’” Anthony adds, underlining the former president’s dismissive attitude towards the suffering of Puerto Ricans.
The artist reflects on the broader implications of Trump’s rhetoric and policies. “I was not surprised when Trump did those things,” he notes, recalling how the former president’s campaign began with derogatory remarks about Latin people, labeling them as “criminals” and “rapists.” This narrative set the tone for a presidency that many in the Latinx community found deeply troubling.
Anthony continues, “He told us what he’ll do. He’ll separate children from their families and threaten to use the Army to do it.” His remarks serve as a stark reminder of the humanitarian crises and divisive policies that characterized Trump’s administration.
“This election goes way beyond political parties,” Anthony emphasizes. “Let’s remember what the United States represents and stands for: UNITED, regardless of where we’re from.” The ad concludes with a powerful endorsement: “I am Marc Anthony and I remember. That’s why I support Kamala Harris for President.”
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The advertisement is part of Harris’s campaign strategy, which includes significant investments in television and digital advertising as Election Day approaches on November 5. It is set to air nationally on Telemundo and WAPA America TV during high-profile events, including the 2024 Billboard Latin Music Awards. In Pennsylvania, it will also be featured on Telemundo and Univision, targeting shows with large audiences to maximize its reach.
Anthony’s endorsement joins a chorus of support for Harris from various celebrities. High-profile figures such as Taylor Swift, Beyoncé, George Clooney, Jamie Lee Curtis, Megan Thee Stallion, Charli XCX, and Billie Eilish, along with her brother Finneas, have publicly expressed their backing for the vice president. This trend highlights the increasing engagement of celebrities in the political sphere, particularly in shaping opinions within their fanbases.
As the election draws nearer, Anthony’s ad not only aims to galvanize support for Harris but also serves as a call to action for the Latinx community. His personal anecdotes and emotional appeal resonate with many who remember the struggles of the past few years.
The impact of celebrity endorsements in politics cannot be underestimated, as they often draw attention to crucial issues and encourage voter participation. Anthony’s powerful message underscores the importance of unity and collective action in the face of adversity.
In a politically charged climate, the voices of artists and public figures like Marc Anthony play a vital role in influencing public opinion and mobilizing communities. With the election looming, Harris’s campaign will undoubtedly benefit from such endorsements as they strive to connect with voters and emphasize their commitment to representing all Americans.