Jimmy Donaldson, known online as MrBeast, remains YouTube’s most-followed creator with 372 million subscribers. However, his most lucrative venture isn’t his massive YouTube channel — it’s his chocolate company, Feastables, which is proving to be a far more profitable business.
Feastables, a brand Donaldson launched in early 2022, generated $251 million in sales and over $20 million in profit in 2024, according to documents obtained by Bloomberg. This marks a significant milestone for the 26-year-old entrepreneur, as his chocolate brand surpassed the profitability of his media empire — including his YouTube channel and his Amazon Prime reality show “Beast Games” — for the first time.
In 2024, Donaldson’s media business, including his YouTube content and his Amazon Prime show “Beast Games,” generated $246 million in sales. Despite the impressive revenue, the media side of his business suffered a net loss of nearly $80 million. Experts attribute this loss to the high production costs associated with “Beast Games,” which significantly exceeded the initial $100 million budget.
The show, which aired its final episode in February 2025, became Amazon’s biggest unscripted series, drawing over 50 million viewers within its first 25 days. Despite its popularity, the show left Donaldson with substantial financial losses, as he personally covered the overspend.
Meanwhile, Feastables continues to thrive. The chocolate company, which offers a range of products including milk chocolate, peanut butter, and dark chocolate bars, has made a name for itself by focusing on ethical sourcing and health-conscious ingredients. The bars, sold in packs of ten for $35, contain organic cacao and grass-fed milk, catering to a growing market of consumers interested in “better for you” products. Feastables is widely available in major retailers such as Walmart, Target, and 7-Eleven, across the U.S., Canada, and Mexico, as well as other countries.
Looking ahead, Feastables’ growth is expected to continue outpacing Donaldson’s media business. According to investor documents, Donaldson forecasts Feastables will generate $520 million in sales in 2025, compared to $288 million for his YouTube business. Additional revenue streams, including his snack brand Lunchly and his software company Viewstats, are expected to bring in $105 million.
Feastables has seen impressive growth since its inception. In 2022, the company reported $33 million in sales, and by 2023, that figure rose to $96 million. Donaldson’s company, Beast Industries, which oversees Feastables, is now looking to expand further, with plans to raise several hundred million dollars to diversify its portfolio. The company is eyeing new markets in video games and wellness, according to the investor documents.
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Feastables’ rapid rise in value is reflected in the company’s growing market valuation. In 2024, the brand’s worth jumped from $1.5 billion to approximately $5 billion following a $300 million Series C funding round led by the investment firm Alpha Wave. Sources tell Bloomberg that Beast Industries has raised over $450 million over the past four years to fuel its growth and expansion.
Donaldson’s financial success extends beyond Feastables and YouTube. In an interview with CNBC earlier this year, the content creator revealed that he earns “a couple million” in ad revenue and brand deals from each of his YouTube videos, which consistently attract millions of views. Overall, Donaldson estimated his annual revenue at between $600 million and $700 million, though he has been reinvesting the vast majority of this into his ventures.
Donaldson’s strategy of reinvestment has earned him both praise and criticism. He openly admits to reinvesting “everything to the point of — you could claim — stupidity,” believing wholeheartedly in the success of his ventures. His willingness to reinvest in his companies, even at the risk of financial loss, reflects his long-term vision and commitment to growing his media empire.
Despite the ups and downs of his various projects, including the challenges faced by “Beast Games,” Donaldson remains focused on building a legacy. His ability to diversify into businesses outside of YouTube — particularly with Feastables — has proven to be a savvy move, allowing him to tap into new revenue streams and solidify his financial future.
As his media ventures continue to grow, so too does his influence in both the digital and physical product spaces. While his YouTube channel remains a cornerstone of his success, it is clear that Feastables has become a key pillar of his expanding empire, setting the stage for even greater achievements in the years to come.
