OpenAI Expands Enterprise Footprint with Acquisition of Multi, Enhancing Remote Collaboration Capabilities

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OpenAI continues to expand its technological arsenal with strategic acquisitions, recently adding Multi (formerly Remotion), a startup specializing in video-first collaboration platforms aimed at enterprises. This move comes shortly after OpenAI’s acquisition of database technology firm Rockset, underscoring its aggressive push into enterprise solutions.

Multi, led by Alexander Embiricos, who previously served as a product manager at Dropbox, and Charley Ho, a former Google software engineer, developed a platform designed to facilitate remote team collaboration through video chats. The platform differentiated itself with features such as simultaneous screen sharing for up to 10 participants, customizable shortcuts, and automatic deep links for seamless integration of code, designs, and documents.

In an announcement on Multi’s blog, Embiricos expressed enthusiasm about joining OpenAI, noting that Multi would cease operations after July 24. The acquisition is primarily an acquihire, with most of Multi’s team, consisting of approximately five members, set to join OpenAI.

Multi had previously raised $13 million in funding from prominent venture capital firms including Greylock and First Round Capital, according to Crunchbase data, reflecting investor confidence in its innovative approach to remote collaboration.

OpenAI’s recent acquisitions align with its broader strategy to enhance its enterprise offerings. The organization has been proactive in catering to corporate needs, evident from the success of its AI-powered chatbot platform, ChatGPT, which boasts nearly 600,000 users, including a substantial presence among Fortune 500 companies.

Earlier initiatives, such as a partnership with PwC to distribute OpenAI’s tools to businesses and the launch of a custom AI model tuning and consulting program, underscore OpenAI’s commitment to leveraging AI for business applications. These efforts have contributed to a projected revenue exceeding $3.4 billion for OpenAI this year, as reported by The Information.

Looking ahead, industry observers speculate on potential integrations between OpenAI’s flagship models and Multi’s videoconferencing capabilities. The prospect of enhancing ChatGPT with videoconferencing and advanced collaboration features remains a possibility, as OpenAI continues to innovate amidst increasing competition in the AI sector.


With its latest acquisitions, OpenAI positions itself at the forefront of driving technological advancements in AI-powered enterprise solutions. As the demand for remote collaboration tools continues to grow, OpenAI’s strategic investments in platforms like Multi are poised to reshape how businesses operate in an increasingly digital and interconnected world.

OpenAI’s acquisition of Multi underscores its proactive stance in expanding its portfolio to meet evolving enterprise needs. By integrating Multi’s innovative technologies, OpenAI aims to further enhance its capabilities and solidify its position as a leader in AI-driven solutions for businesses globally.

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