Pharrell Trends As He Was Named Louis Vuitton’s New Men’s Creative Director

It's a "Happy" time for Pharrell's fashion career.
By Madison E. Goldberg
(Photo by Francis Specker/CBS via Getty Images)

The 13-time Grammy winning singer-songwriter and producer Pharrell Williams is officially entering a new venture–high fashion. Today, he was named the new Men’s Creative Director of luxury fashion house Louis Vuitton. Pharrell is continuing former long time creative director Virgil Abloh’s legacy, after he passed away in 2021 due to cancer. Abloh was 41. The position was left entirely vacant since Abloh’s death. Additionally, Abloh founded high-fashion brand Off White prior to his passing.

Abloh was known for his ability to incorporate popular streetwear styes into the high fashion world. This is not Williams first rodeo when it comes to fashion, and he has proven his ability to achieve a similar phenomenon–he has collaborated with a number of prominent fashion brands, including Billionaire Boys Club,  Moncler, Karl Lagerfeld, and Adidas. He also previously collaborated with Louis Vuitton twice in 2004 and 2008.

Louis Vuitton chairman and CEO Pietro Beccari, said “his creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter.”

The brand selected Pharrell as their new Men’s Creative Director because of his”creative enterprises [that] expand from music to art and to fashion.” Pharrell’s long praised red carpet style likely also played a role in their decision. His ability to connect style elements to visual aesthetics is starting conversation on Twitter.

Pharrell’s music videos that accompany his several hit songs are known for their uniquely creative style. The videos are collaborations with several different directors. Some argue that the diversity of Pharrell’s projects proves his versatility as a creative director.

Some high fashion fans feel that Louis Vuitton didn’t think this through, but others feel that the brand made the perfect decision to appoint Pharrell to carry on Abloh’s legacy.

Much of Pharrell’s music defined the 2010s, even featuring in several film franchises, including the animated Despicable Me series, which stars Steve Carrell as Gru, the film’s anti-hero. and in 2022 he cemented himself as an important industry figure with Gen Z. Several trends soundtracked by Pharrell’s solo and collaborative works took over the for you page last spring and summer.

One such trend incorporates the song “Just a Cloud Away” from the Despicable Me 2 soundtrack, and TikTok creators used it to share stories of moments that exceeded their expectations–from new jobs to relationships.

@ein_lorn

It was game over from that moment on #lovestory #fyp #wheniknew #couple #howwemet

♬ Just a Cloud Away – Pharrell Williams

@noahschnapp

Some more BTS

♬ Just a Cloud Away – Pharrell Williams

Another humorous trend was soundtracked by “Cash In, Cash Out”, which also features rappers 21 Savage and Tyler the Creator. This trend had creators writing funny captions to describe themselves or their exes alongside the popular 1970s Mr. Men and Little Miss cartoons.

@itscoachjackie

part 2 🤭 #littlemiss #littlemisssunshine #softball #softballtiktoks #softballgirl #softballgirls #softballplayer #softballmom #softballdrills #softballseason #softballsunday #softballszn

♬ Cash In Cash Out (feat. 21 Savage & Tyler, The Creator) – Pharrell Williams

@touchyfeeley

#greenscreen #mrmen #littlemiss #fyp #PrimeDayDreamDeals

♬ Cash In Cash Out (feat. 21 Savage & Tyler, The Creator) – Pharrell Williams

Now, newer Pharrell fans can continue to watch his successful career blossom, from the for you page to the fashion runway. His first collection is currently set to debut at Paris Fashion Week this June.