Sabrina Carpenter Invites You to an Immersive VR Concert Experience Exclusively on Meta Horizon Worlds

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In a groundbreaking collaboration between entertainment powerhouse Gunpowder & Sky and Meta, music enthusiasts worldwide will soon experience the magic of virtual reality like never before with “Sabrina Carpenter: A VR Concert.”

Set against the backdrop of an immersive desert oasis, this virtual spectacle promises to transport fans into the heart of Sabrina Carpenter’s electrifying performances, featuring vibrant costumes, expressive choreography, and a lineup of hit songs. Produced to build upon the momentum of Carpenter’s recent standout performance at Coachella, the concert aims to redefine how audiences engage with live music through cutting-edge VR technology.

Scheduled to premiere exclusively on Meta Horizon Worlds’ Music Valley on Friday, July 19 at 5:00 pm PT, “Sabrina Carpenter: A VR Concert” marks the inaugural event of Meta’s summer music series. This unique experience invites attendees to don their Meta Quest headsets and immerse themselves in a 180-degree panorama of Carpenter’s dynamic stage presence, promising an intimate connection with the artist and her music that transcends physical boundaries.

“This project is a testament to the power of VR in transforming the live music experience,” said Van Toffler, CEO of Gunpowder & Sky. “Sabrina Carpenter’s energy on stage is infectious, and through this collaboration, we’re bringing that excitement directly to her fans in a way that’s both innovative and deeply personal.”

The concert, crafted specifically for virtual reality, features Carpenter’s chart-topping hits such as “Espresso,” “Nonsense,” and “Feather,” promising a 45-minute journey that captures the essence of her live performances. Filmed exclusively for Meta Horizon Worlds, the production leverages Meta’s advanced VR capabilities to deliver a lifelike concert experience that rivals traditional live shows.

Meta Horizon Worlds’ Music Valley itself represents a pinnacle in VR entertainment, offering users a virtual playground where music, games, and social interactions converge seamlessly. Available to Meta Quest headset owners in select regions, Music Valley serves as a hub for music enthusiasts to explore, connect, and enjoy live performances without leaving their homes.

Sarah Malkin, Director of Metaverse Entertainment Content at Meta, expressed excitement about the collaboration, highlighting the project’s ability to bridge the gap between physical and virtual experiences. “With ‘Sabrina Carpenter: A VR Concert,’ we’re pushing the boundaries of what’s possible in virtual entertainment,” Malkin said. “This isn’t just about watching a concert; it’s about being part of an immersive journey that brings fans closer to their favorite artists.”


Beyond the concert itself, Meta Quest 3 stands as a testament to Meta’s commitment to advancing mixed reality technology. Offering over 500 immersive experiences ranging from gaming to fitness training, the headset integrates virtual elements seamlessly into users’ physical environments, promising endless possibilities for entertainment and beyond.

Gunpowder & Sky, renowned for its diverse portfolio of award-winning projects across film, television, and live events, continues to innovate with “Sabrina Carpenter: A VR Concert.” Founded in 2016 by Van Toffler and Floris Bauer, the studio has collaborated with leading platforms such as Apple, HBO, and Netflix, cementing its reputation as a trailblazer in creative content development.

In addition to the VR concert, Gunpowder & Sky is currently spearheading multiple ambitious projects, including documentaries spotlighting musical icons like Sheryl Crow and exploring cultural phenomena such as boy bands. Their commitment to pushing creative boundaries extends to immersive storytelling with projects like “The Notorious B.I.G. Sky’s The Limit: A VR Concert Experience,” which received critical acclaim for its innovative approach to blending narrative and live performance.

As anticipation builds for “Sabrina Carpenter: A VR Concert,” fans can expect a transformative experience that not only celebrates music but also redefines how artists and audiences connect in the digital age. With its debut just around the corner, this virtual extravaganza promises to set a new standard for immersive entertainment, inviting viewers to embark on a journey where music, technology, and creativity converge in breathtaking harmony.

For more information and updates on “Sabrina Carpenter: A VR Concert,” visit Meta Horizon Worlds’ Music Valley and join the global community preparing to witness history in the making.

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