Summary:
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Snapchat introduces Dual Camera feature to compete with BeReal’s unique format, offering front-facing and back camera options.
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BeReal’s popularity prompts Instagram to prototype “Candid Challenge”, following TikToker’s prediction of Instagram Moments.
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Social media platforms like Snapchat, Instagram, and TikTok continue to draw inspiration from each other’s features for user engagement.
Snapchat has announced a new Dual Camera feature set to rival BeReal’s signature format. The feature will give users the option to take photos using both the front-facing and back camera. Snapchat says that this new feature is “a creative way for our community to capture exciting moments while being part of the memory”.
Capture double the content with Dual Camera!
Capture double the content with Dual Camera!
Only on Snapchat. https://t.co/Pkh8Cvz1Or pic.twitter.com/EU7SOdrHQZ— Snapchat (@Snapchat) August 29, 2022
Currently ranked number one on Apple’s App Store, BeReal has users take one photo a day at a randomly selected time. The users have 2 minutes to capture their surroundings and themselves. In a world of filters and curated feeds, BeReal allows users to be authentic about their lives. While problems like the app glitching have arisen, it’s mostly a product of so many users rushing to the app all at once.
It’s no surprise that Snapchat has joined Instagram in competing for users’ attention. Earlier this month, Instagram confirmed that they are prototyping their own timed feature, “Candid Challenge”.
Funnily enough, one TikToker predicted Instagram’s response to BeReal’s popularity
@joeschke Its coming whether we like it or not #bereal
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On July 25th, TikTok user @joeschke predicted Instagram creating a BeReal copy called “Instagram Moments”. Instagram had already introduced a Dual photo feature, but with no timed incentive like BeReal. But @joeschke’s video definitely “aged like George Clooney” as, a month later, it was leaked by an independent developer, Alessandro Paluzzi that Instagram was working on “IG Candid Challenges”. This feature, later confirmed by Instagram as an internal prototype, would challenge you to take a photo at a random time within 2 minutes.
#Instagram is working on IG Candid Challenges, a feature inspired by @BeReal_App ????
ℹ️ Add other's IG Candid to your story tray. And everyday at a different time, get a notification to capture and share a Photo in 2 Minutes. pic.twitter.com/caTCgUPtEV
— Alessandro Paluzzi (@alex193a) August 22, 2022
It is not new for social media platforms to feed off each other’s features. When Snapchat was skyrocketing in the late 2010s, Instagram came out with Stories. As TikTok continued to grow in 2020, Instagram introduced Reels, and Snapchat created Spotlight.
Snapchat’s new feature mimics only BeReal’s dual photo format but allows for videos and different templates. But it won’t be too long before the spontaneous aspect of BeReal is adopted. You can access Snapchat’s Dual Camera now on IOS and on Andriod in the coming months.
