Soft2Bet, a leading provider of turnkey gaming solutions, has significantly enhanced player experiences, accelerated product development cycles, and reduced infrastructure costs after strategically migrating to the Amazon Web Services (AWS) platform. According to the company’s recent 2024 report and detailed AWS case study, Soft2Bet’s shift from on-premise analytical platforms to cloud infrastructure has positioned the company as a leader in Europe’s competitive gaming market. For more information on Soft2Bet’s strategic developments, please visit soft2bet-careers.com.
Building a Unified Cloud-Based Data Ecosystem
Founded in 2016, Soft2Bet specializes in creating customized casino and sports gaming solutions. As the company expanded, it faced challenges with managing multiple data sources and rigid on-premise systems. These issues delayed marketing campaigns, complicated player support, and diminished the accuracy of regulatory reporting. Soft2Bet recognized the need to improve data management efficiency and scalability in the rapidly evolving European market, prompting the search for solutions to streamline operations.
Through its partnership with Snowflake (an AWS partner), Soft2Bet modernized its analytics infrastructure by consolidating all data into a single cloud-based database. This centralization of analytics on the AWS platform eliminated the need for complex hardware maintenance, while providing a secure and unified repository for data from multiple sources. By maintaining stringent security checks across all inputs, Soft2Bet mitigated vulnerabilities typically associated with traditional on-premise solutions. Freed from hardware constraints, the company has leveraged advanced analytics to drive growth and innovation.
The implementation of AWS for near-real-time (NRT) analytics has allowed Soft2Bet to gain deeper insights into its operations, enabling rapid scaling to meet increasing demands. Whether launching data-driven marketing initiatives or adhering to strict regulatory requirements, the company is now able to respond more quickly and effectively to trends in emerging markets. Soft2Bet continues to refine its data-driven marketing and compliance strategies, ensuring it remains ahead of evolving demands.
Substantial Cost Savings and Faster Implementation
The migration to AWS has resulted in significant cost savings, particularly in terms of infrastructure computing resources. By strategically investing in Amazon Simple Storage Service (Amazon S3) for scalable, secure data storage and Amazon Relational Database Service (Amazon RDS) for streamlined database management, Soft2Bet’s research showed a 55% reduction in compute costs. This reduction in operational costs has translated into improved profitability as the company managed to maintain high service availability while minimizing downtime during the migration process.
In addition, Soft2Bet discovered that listing Snowflake platform solutions on AWS Marketplace significantly simplified the partner onboarding process. By automating key steps in third-party service integration, the company reduced partner setup times by 70%, accelerating new collaborations and business opportunities. The AWS Snowflake platform also provided a robust framework for NRT processing, enabling data input and analysis without the heavy demands of legacy systems. These improvements underscore Soft2Bet’s commitment to building a strong data operations framework.
Centralized Cloud Workloads
The move to centralize workloads in the cloud has allowed Soft2Bet to devote fewer resources to maintaining on-premise hardware. This shift has enabled technical teams to focus on strategic initiatives and customer-facing innovations instead of dealing with procurement or installation issues. With reduced hardware limitations, Soft2Bet has been able to explore strategic initiatives aimed at improving user experience.
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Enhancing Product Innovation and Development Flexibility
A key advantage of Soft2Bet’s AWS migration is the ability to innovate at a pace that was previously unthinkable with on-premise infrastructure. Development teams can now create prototypes and refine gaming concepts in hours or days, instead of weeks. Freed from the complexities of maintaining physical infrastructure, developers can rapidly test new features or adapt existing ones to meet evolving player preferences.
This accelerated feedback loop fosters a culture of experimentation, resulting in richer user experiences. Whether it’s a simple change to a user interface or the development of a completely new game concept, Soft2Bet is now able to quickly gather data and adjust its offerings. The outcome is a more dynamic product portfolio that resonates strongly with players and strengthens the company’s competitive position.
Improved User Experience with Reduced Latency
Following the successful migration to the AWS platform, Soft2Bet is now working to transition its remaining on-premise systems to the cloud. This strategic step will further reduce overall operational costs, create new opportunities for data-driven insights, and reinforce Soft2Bet’s position as a technological leader in the European iGaming sector. By embracing the cloud-based model, Soft2Bet remains proactive in continuously improving its approaches to exploring growth areas, product development, marketing, and regulatory compliance.
Soft2Bet’s accomplishments illustrate the significant impact that a well-executed cloud migration can have on profitability, scalability, and user satisfaction within the rapidly changing gaming landscape. The company’s comprehensive transformation offers a valuable benchmark for organizations seeking to modernize their infrastructure, enhance operational resilience, and accelerate product innovation.
Strategic Insights and Future Plans
By integrating multiple data sources into a single analytical environment, Soft2Bet is now capable of expanding and linking as many data inputs as necessary, transforming raw information into actionable insights at a rapid pace. The removal of infrastructure constraints has enabled faster proof-of-concept processes, sometimes completing them in hours rather than weeks. This capability ensures that Soft2Bet remains at the forefront of the European market, which is characterized by fast changes and intense competition.
“Innovation is at the core of our operations, and our move to the AWS platform is a testament to our commitment to continuous growth and excellence. This transformation allows us to scale efficiently, strengthen our market position, and deliver even more engaging experiences to our players through data exploration. By embracing change, we are not just keeping pace with the industry but actively shaping its future,” said Uri Poliavich.
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Soft2Bet remains committed to exploring innovative solutions that foster growth and enhance its competitive advantage.
