Spotify Unveils New K-Pop Persona Feature on Platform

K-pop has seen a mass surge in listeners across the world over the years, and now Spotify is giving users a chance to find out their persona.

On Spotify alone, K-Pop streams have grown by over 180% in the United States, over 420% in Southeast Asia, and over 360% worldwide since 2018 – a testament to the power of music in transcending barriers and uniting fans from all over.

To celebrate K-Pop fans and their passion for the genre, Spotify will launch Your K-Pop Persona, a brand new interactive experience that lets fans discover and embrace what their ideal fan role would be in a K-Pop group.

Spotify logo displayed on a phone screen and headphones are seen in this illustration photo taken in Krakow, Poland on July 12, 2022. (Photo by Jakub Porzycki/NurPhoto via Getty Images)

Users can visit Spotify on their mobile device and answer five questions on the way to receive their Main Role in the K-Pop fandom.

Inspired by the roles usually assigned to members in a K-Pop Group, you some can be a Main Visual, Main Vocal, Main Rapper, Main Dancer or Trainee. Whether a long-time stan or just dipping your toes into the world of K-Pop, all fans* are welcome to experience Your K-Pop Persona – even non-Spotify users.

Discover Your K-Pop Persona With Spotify. PHOTO: Spotify

Spotify users can also unlock an additional Fan Role, which celebrates each individual’s fandom by giving them a persona based on their K-Pop listening habits. Users will also then receive a digital photocard with results, which can be customized before sharing and comparing on social media.

Spotify also worked with some of the hottest names in K-Pop to release the Your K-Pop Persona experience.

Users will hear from hear from the likes of Cha Eun-Woo, TOMORROW X TOGETHER, SEVENTEEN, BOYNEXTDOOR and THE BOYZ! Your K-Pop Persona will be live until May 10th, 2024.

*Your K-Pop Persona will be available in 31 markets: Indonesia, Hong Kong, Taiwan, Australia, Bangladesh, Canada, Egypt, India, Iraq, Malaysia, Morocco, New Zealand, Pakistan, Saudi Arabia, Singapore, United Kingdom, the Philippines, the United States, Japan, Korea, Poland, Brazil, Argentina, Colombia, Chile, Ecuador, Mexico, Peru, Thailand, Turkey, Vietnam, and in the following languages: Bahasa Indonesia, Chinese – HK, Chinese – TW, English, French, Japanese, Korean, Polish, Portuguese, Spanish, Thai, Turkish, and Vietnamese.