Stagwell Marketing Cloud PRophet Partners with What’s Trending to Launch ‘Creator Spotlight’ Series

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Stagwell Marketing Cloud’s innovative suite of AI-driven tools, PRophet, has entered into a strategic partnership with What’s Trending, an Emmy-nominated digital media brand. This collaboration aims to produce compelling creator-focused content, including a new ‘Creator Spotlight’ series. Kicking off with VidCon 2024, the series will feature intimate conversations with leading creators and provide brands with advanced influencer marketing strategies.

“Influencer marketing is becoming increasingly crucial for brands, with 92% increasing their budgets in 2024,” noted Jason Brandt, Chief Marketing Officer at PRophet. “Our partnership with What’s Trending will offer deep insights into the motivations and creative processes of content creators, enabling brands to authentically engage with audiences.”

The ‘Creator Spotlight’ series promises an insider’s look into the strategies of visionary creators like Adam Rose, Gigi Gorgeous, and Golloria George, uncovering the secrets behind their immense popularity and engagement with millions of followers.

“We’ve long been committed to understanding and sharing the stories that drive creators and resonate with their audiences,” said Shira Lazar, founder of What’s Trending. “Returning to our roots with ‘Creator Spotlight’ allows us to explore the evolving creator economy and provide brands with a roadmap to foster meaningful connections through genuine partnerships.”

Lazar, recognized as one of the Most Influential Women in Technology by Fast Company, brings over two decades of experience at the forefront of digital culture and internet trends to the series.

The ‘Creator Spotlight’ episodes will explore crucial topics for marketers, such as enhancing audience engagement, aligning creativity with business objectives, leveraging brand partnerships for storytelling, and predicting future trends in the creator landscape. Each episode aims to offer valuable insights and practical lessons for brands navigating the dynamic world of influencer marketing.

Scheduled for monthly release starting July 23, 2024, the episodes will be available across What’s Trending’s platforms including TikTok, Instagram, X, YouTube, and their official website. Additionally, content will be accessible through PRophet’s website, LinkedIn, and YouTube channels.


About PRophet: Founded in 2020 by Aaron Kwittken, PRophet is an AI-driven CommsTech suite within the Stagwell Marketing Cloud. It empowers modern communicators and marketers with integrated solutions across PRophet Earn, Influence, and Monitor. PRophet Earn utilizes AI, language processing, and machine learning to predict earned media interest and sentiment. PRophet Influence leverages generative AI and data analytics to create personalized influencer marketing strategies, while PRophet Monitor provides comprehensive media monitoring across various channels.

About Stagwell Marketing Cloud: Stagwell Marketing Cloud (SMC) is a specialized platform designed for modern marketers, integrating AI technologies to enhance strategic consumer research, communications, and media activation. Born out of Stagwell’s network of award-winning agencies, SMC offers proprietary data-driven tools to drive business impact and innovation.

About What’s Trending: Established in 2011, What’s Trending is an Emmy-nominated media company known for its live and original programming. With a reach of over 800 million unique viewers through mobile, social, OTT networks, and OOH distribution, What’s Trending covers daily news related to pop-culture, entertainment, and digital lifestyles. Their partnership with brands and companies aligns with their mission to highlight trends and innovative content in the digital space.

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