Apple’s “It’s Glowtime” event has concluded, unveiling a range of new products that extend beyond the anticipated iPhone 16. While the iPhone 16 was the centerpiece of the showcase, Apple also introduced exciting updates to its smartwatch and AirPods lines, marking a significant expansion in their product offerings.
Here’s a rundown of the most noteworthy announcements from the event:
iPhone 16 Introduces New Features and Enhanced Performance
The iPhone 16 series is now officially here, boasting several new features and upgrades. In addition to adopting the Action Button from the iPhone 15 Pro, the iPhone 16 and 16 Plus come with a new DSLR-like capture button. This button allows users to take photos and videos as well as adjust settings with greater ease. Both models feature rear cameras stacked atop one another and support spatial video recording, designed for viewing on the Apple Vision Pro.
Under the hood, the iPhone 16 is powered by the faster A18 processor, which supports new AI capabilities. The 6.1-inch iPhone 16 starts at $799, while the 6.7-inch Plus version is priced at $899. Available colors include white, black, green, pink, and blue. Preorders begin on September 15, with shipping set to commence on September 20.
iPhone 16 Pro and Pro Max: Enhanced Displays and Advanced Cameras
The iPhone 16 Pro and Pro Max have also received significant upgrades. Both models feature larger displays compared to their predecessors. The base Pro model now has a 6.3-inch screen, up from 6.1 inches, while the Pro Max offers a 6.9-inch display, an increase from 6.7 inches. These models also incorporate the new capture button seen in the standard iPhone 16.
The Pro lineup is equipped with the upgraded A18 Pro chip. The Pro Max is highlighted as having “the best iPhone battery life ever,” according to Apple. Both Pro models now feature the same 5x telephoto camera with a “tetraprism” design, along with an enhanced 48-megapixel ultrawide sensor and a 48MP “Fusion camera.” The iPhone 16 Pro is priced at $999, while the Pro Max is $1,199. Preorders will start on September 15, with in-store availability from September 20.
New AI Features for iPhone 16
All iPhone 16 models are set to benefit from Apple’s new AI features, launching in beta next month with support initially in English. These features include the ability to search for images in your library by describing them and creating custom emojis. Additionally, the iPhone 16’s Camera Control button introduces a new feature called Visual Intelligence, which can automatically identify objects in your photos and suggest relevant actions, such as adding a concert poster to your calendar.
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Apple Watch Series 10: Sleeker Design and Enhanced Health Monitoring
The Apple Watch Series 10 makes its debut with a thinner profile and a larger wide-angle OLED display that is up to 40 percent brighter when viewed from an angle. It also introduces the capability to detect signs of sleep apnea by measuring breathing disturbances during sleep. New features include a built-in depth and water temperature sensor.
The Series 10 is available in a polished aluminum finish in black, with matte options in rose gold and silver, and a polished titanium finish that is 20 percent lighter than the Series 9. The Watch Series 10 starts at $399 and will be available on September 20.
Apple Watch Ultra: New Satin Black Finish
While the Apple Watch Ultra did not receive major updates, it now offers a new satin black finish. Additionally, a titanium Milanese Loop band designed for scuba diving was introduced.
Next-Gen AirPods: Enhanced Audio and Noise Cancellation
Apple has unveiled the AirPods 4, featuring a new H4 chip for improved audio quality. These new AirPods come with an open-ear design, voice isolation, and transparency mode. They include a smaller USB-C-compatible charging case with a speaker for locating them with the Find My app. Active noise cancellation is also introduced in the next-gen AirPods, with the base model priced at $129 and the version with ANC at $179. Both models start shipping on September 20.
AirPods Pro 2: A New Hearing Aid Feature
Later this year, Apple will offer the AirPods Pro 2 as an over-the-counter hearing aid. This new feature will include hearing protection and a clinical-grade hearing test, available through a free software update in over 100 countries and regions this fall.
AirPods Max: USB-C Charging Update
The AirPods Max also received an update, now featuring USB-C charging instead of the previous Lightning port. New color options were also introduced.
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Apple’s latest event showcased a range of exciting updates across its product lines, reflecting the company’s continued innovation and commitment to enhancing user experience across its ecosystem.
