TikTok stars The Furrha Family have opened up a cafe, dubbed as The Caffeine Club, in Costa Mesa, California.
With upwards of nearly 30 million followers across all of their followers that The Caffeine Club “is going to be a spot for all of our fans to come and all of the locals to enjoy, and have some good coffee, some good food, and good vibes.”
Taking on their Arabic heritage, Furrha says that the cafe offers different flavors of “award winning hummus” with other pastries and more.
The Furrha family – which consists of dad, Salem, mom, Samah, and their eight children – first gained social media clout during the Covid-19 pandemic, when they began filming family-friendly skits that touch on real issues using humor and creativity.
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Since then, they’ve become advocates for Arab-American representation, with Salem Furrha explaining in an interview with Influencive, “We like to portray our everyday life in a comedic way. There is a lot of stereotypical stuff about Arabs that is not true…so we want to show who we are.”
The family is currently in partnership with Viral Nation, one of the top talent agencies for digital creators.
“With the addition of these dynamic creators to the Viral Nation_Talent family, we’re not only expanding our talent pool, but also enriching the depth and breadth of our influencer representation,” said Jonathan Chanti, president of Viral Nation_Talent. “Their unique skills and expertise mirror our own commitment to providing unrivaled representation and nurturing sustained growth.”
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Viral Nation’s latest expansion across verticals is fortified by its pioneering 360 talent representation, empowering creators to achieve remarkable success in the digital landscape. This approach, coupled with the company’s steadfast commitment to excellence, solidifies Viral Nation’s position as a leader in the world of influencer and talent representation. Of particular note is the company’s focused effort to invigorate the Family category with top-tier talent, addressing the escalating demand for relatable and captivating family-oriented content.
Headlining those joining Viral Nation_Talent’s expansive roster and benefiting from their 360 creator services is Brooke Ashley Hall, who celebrates her extraordinary life as the wife of boxer Marco Hall and mother to their three children across TikTok, Instagram and their family YouTube channel, “The Beverly Halls.” Garnering an impressive following exceeding 20 million across all platforms, the Hall family’s engaging content resonates with audiences globally.
“Joining forces with Viral Nation_Talent is an inspiring new step forward for my content and brand,” said Hall. “Together, we’re invested in discovering new ways to engage with my community and explore new spaces to share my family’s unique narrative.”