TikTok creator Alix Earle now has a scholarship in her name for future admitted students to obtain. Earle is a recent graduate of the University of Miami, where she majored in marketing. The overnight internet sensation reached young girls everywhere with her infamous “get-ready-with-me” videos sharing her favorite beauty tips while maintaining an honest online presence.
Earle additionally discusses her struggles with cystic acne, her previous breakup and the importance of self love and boundaries. Much of Earle’s creative content in the past year as centered on her identity as a college student, balancing the many facets of her lifestyle.
Today, the digital creator posted a video detailing the process of working with the University of Miami to create the scholarship, and the requirements needed to apply. The program specifically applies to juniors and seniors at the university, who are studying majors in the business field.
@alixearle Thank you guys so much for the support. Im so honored to be able to give back to the U and help another student follow their dreams. ???????????? #umiami #alixearlescholarship link to apply: https://www.herbert.miami.edu/undergraduate/alix-earle-scholarship.html
The University of Miami chimed in in the comments, writing “Thank you, Alix! We’re incredibly proud of you and grateful that your legacy will help future ‘Canes.”
The Alix Earle Effect
Earle currently has a following of 5.4 million users on TikTok alone. The video platform has paved the way for countless content creators to expand into other industries, notably entertainment. She has partnered with several major brands, including Amino Lean, Victoria’s Secret, Forever 21, and more. Given Earle’s education in marketing, many TikTok users point to her degree for her knowledge on how to market herself.
@cocomocoe Always show, don’t tell ❤️ Do you follow @alix earle ? Helping you see the patterns in pop culture ✨ #alixearle #grwm #tinx #marketing #beautyguru #makeup #trends #casestudy #greenscreen
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She continues to influence trends in the beauty industry, driving up sales for countless brands before they even sponsored her.
@hayleeahoukom #sliving through @alixearle ???????? like I’m 30 & just bought white eyeliner ????#alixearlegrwm #alixearlemakeup #alixearleeffect #alixearle #fyp
Now, when fans ask themselves “what would Alix Earle do?”, they have the opportunity to follow in her footsteps. Details on the scholarship can be found here.
