Companies and Advertisers are Pulling out of Twitter Due to Elon Musk’s Employee Layoffs

Twitter employees are even filing against the company
By Andy Lalwani
Photo by Karl-Josef Hildenbrand/picture alliance via Getty Images

Elon Musk has laid off a startling number of Twitter employees.

Over the course of Thursday night and Friday morning, hundreds of employees have posted their notice of being locked out of their company email accounts ahead of any employment status.

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Many were told that they would receive a notice by 12PM EST about their employment status, yet many cannot even log into their own email accounts to know the news.

Teams from marketing, advertising, policy and so much more have been tweeting about their employment status Twitter. Employees have found out about their job employment only when they had been locked out of their respective accounts.

Users have shared their experience not thinking it would be real. One user even shared his experience on how he was fired after working for the company for five years.

The layoff included roughly 25% of the entire 7,500 of Twitter’s workforce. Musk stated that this would not affect any advertisers or partners of Twitter at this time. However, many companies are pulling out of Twitter due to the current bad press, new potential dangers and risks with Musk under leadership, and what risk the new platform updates will hold.

Musk has appeared for interviews about electric vehicles and ambitions to go to Mars Friday morning. When asked about Twitter he stated “I tried to get out of the deal,” but then added, “I think there is a tremendous amount of potential … and I think it could be one of the most valuable companies in the world.”

According to a confidential and verified source, advertisers have been pulling out of any cancellable media in fear of their content running next to any hate speech, controversial comments around Musk on the platform from Twitter users and more.

This pull in advertising has not only proven to be a risk for Twitter but also these advertising partners. Some media has not been cancellable and leaves many agencies and clients worried for what is to come in 2023.

Musk has confirmed this stating ““a number of major advertisers have stopped spending on Twitter” in the days since the acquisition was completed.