Using ChatGPT like a chatbot? You’re already behind

Caleb Ward didn’t ease into his AI Creator Day session. “If you are using ChatGPT, Claude, or any other LLM primarily as a chatbot, you are working in the past, my friend,” said the co-founder of Curious Refuge, an online AI filmmaking school with students in 172 countries.

Ward walked through the agent workflow his content team runs each week. It connects meeting notes, project boards, email and files, so AI can draft replies, gather industry news, research competitors and even assemble a rough cut in Premiere Pro. He says it saves him 10 to 12 hours a week.

His advice is to record meetings and dictate, so the agent has your context to work from. That’s the job dictation tools like Wispr Flow, the event’s official voice partner, are built for.

“If AI could actually save you time in your day-to-day work, then the green room at this event would be full of people who are very relaxed. That’s not quite the case,” he said.

Ward also warned against trusting output blindly. “Any output that you get from AI, you need to consume, validate, and resonate with that information. You can’t just take it at face value,” he said.

Some excuses are gone for good. “There’s no excuse for bad web design anymore, folks,” Ward said. What still separates good content, he argued, is the same as ever, which is empathy, usefulness and a spark of inspiration from the person making it.

TheWrap and What’s Trending presented AI Creator Day 2026 at the DGA Theater in Los Angeles on Sept. 29, the day before TheGrill. Sponsors included Artlist, Cantina, CapCut, Fairground Entertainment, Native Foreign, pocket.watch, Rebel Audio, UTA and Wispr Flow, the official voice partner, whose Notetaker captured the quotes in this story.

ADVERTISEMENT

More headlines