Valeria Mireles, a popular social media influencer known as “Miss Rodeo,” tragically passed away on Monday, March 10, at the age of 20. Mireles, who had gained fame for her cowgirl lifestyle and horseback riding skills, died following a car accident in the northeastern state of Nuevo León, Mexico.
The exact circumstances surrounding her death remain unclear, as further details have not been disclosed. Mireles’ family, in a statement through Mexican news outlet N+, has asked for privacy during this difficult time. “Please respect our privacy,” the family said, offering no additional comments or information regarding the incident.
Mireles, known as the “Mexico Rodeo Queen,” had amassed a significant following across social media platforms like Instagram and TikTok. With around 100,000 followers, she became a well-known figure in the rodeo community, sharing glimpses of her life as a cowgirl and competitor. Mireles was particularly renowned for her talent in barrel racing, a rodeo event that involves guiding a horse around a cloverleaf pattern of barrels in the fastest time possible.
The news of her death has prompted an outpouring of tributes from friends, family, and the rodeo community. The Mexican Rodeo Federation, in a statement, praised Mireles as more than just a rodeo queen.
“Valeria was more than a rodeo queen; she was an ambassador of cowboy culture, an inspiration to many young women,” the Federation said. “Her smile lit up every arena, and her passion for rodeo was contagious. Although her passing leaves a void, her legacy will live on in our hearts and in the memory of rodeo.”
In the wake of her passing, several tributes were shared on social media. Mireles’ uncle, David González, posted a heartfelt message on Facebook along with a photo of his late niece. “Niece Ana Valeria Mireles Villarreal, you will always live in our hearts,” González wrote. “We will miss you so much.” His post was met with an outpouring of support from friends and family members.
Mireles’ close friend, Cindy, also shared a tribute on social media, recounting the many moments they shared together. “I lack words to describe how much your departure hurts us, you leave us a huge void!!!” Cindy wrote in a heartfelt post. “I am grateful that God allowed me to grow up with you and share so many good times, so many laughs and anecdotes that I will carry with me always.”
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The tribute continued with a reflection on Mireles’ vibrant personality and warmth. “I will carry you in my memory and in my heart with that smiling face and so sweet,” Cindy said. “Wherever you went you lit up the room with your scenery and your light.”
Mireles’ rise to fame began through her online presence, where she frequently showcased her skills in horseback riding and her deep connection to the cowboy lifestyle. Her fans admired not only her athleticism but also her authenticity and passion for rodeo culture, which she worked tirelessly to promote. As the “Mexico Rodeo Queen,” she became a role model for many young women, especially those in the rodeo and equestrian communities.
Although Mireles’ career was still in its early stages, she had already made a lasting impact on the world of rodeo and the online community. Her enthusiasm for the sport, combined with her engaging social media posts, earned her a loyal following. Fans and fellow influencers have expressed their shock and sadness over her sudden passing, with many sharing memories of their interactions with Mireles.
Her untimely death comes at a time when she was gaining increasing recognition and influence in both the rodeo world and the digital space. Her content celebrated not only the sport of rodeo but also the lifestyle surrounding it, offering a glimpse into the life of a young woman dedicated to her passions. Mireles’ work and her vibrant presence online helped to bring attention to Mexican rodeo culture and its growing influence within the broader social media landscape.
While her death has left an immense void, those who knew Mireles or followed her work have taken solace in the legacy she leaves behind. The tribute from the Mexican Rodeo Federation reflects the profound impact she had within the community. “Her passion and joy for the sport were unparalleled, and she will never be forgotten,” the Federation wrote.
As friends and family continue to mourn her loss, the rodeo world and social media community are remembering Valeria Mireles for her enthusiasm, her determination, and her ability to inspire others. Her legacy as a beloved influencer and a respected competitor will continue to live on through the stories shared by those who knew her and the countless fans who admired her.
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Mireles’ death is a stark reminder of the fragility of life, and the tributes pouring in reflect the deep love and admiration that those who knew her held. Despite the tragic end to her life, her spirit and contributions to the rodeo world will remain etched in the hearts of her fans and peers.
