Summary:
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The influencer takeover of Hollywood intensifies as Salish and Jordan Matter partner exclusively with Netflix.
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Salish, at 16, will headline new scripted and unscripted content, with Netflix acquiring their YouTube archive.
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This deal marks a significant shift in the creator economy, bringing social media talent into the streaming spotlight.
The “Influencer Takeover” of Hollywood has officially reached a fever pitch as Salish Matter and Jordan Matter sign an exclusive, multi-year creative partnership with Netflix. At just 16 years old, Salish is set to headline a new slate of scripted and unscripted content, while Netflix also acquires their massive YouTube archive for global streaming later this year. This historic deal signals a major shift in the creator economy, moving top-tier talent from social media platforms directly into the center of the streaming wars.
