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Creators in Fashion Is turning VidSummit into the ultimate creator runway show

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Summary:

  • Creators in Fashion at VidSummit 2025, founded by Amy Roberts and Theorist Media, celebrates creativity in fashion and entertainment.

  • The event showcases bold activewear, tech-inspired looks, high-fashion attempts, and a sneak peek at Amy’s Theoryware 2026 collection.

  • Watch the event live on Style Theory YouTube channel today at 7 p.m. CT, highlighting creators turning content into brands.

A new kind of fashion week is happening , and it’s not in Paris, New York, or Milan. Creators in Fashion at VidSummit 2025 is taking over the runway and livestreams worldwide, turning what started as a 2024 merch launch into a full-on fashion variety show. Founded by Amy Roberts and Theorist Media, the event celebrates creativity by merging fashion, lifestyle, and entertainment while showcasing makers, designers, and artists from every corner of the creator economy.

This year’s lineup features bold activewear from Popflex, tech-inspired looks from Linus Tech Tips, high-fashion attempts from The Try Guys, and a first look at Amy’s Theoryware 2026 collection. Beyond fashion, the show highlights creators like cake artist Mary Allyson Martin, blending pop culture and artistry in real time. The event underscores a bigger trend: creators are turning content into brands, products, and cultural moments, proving they’re reshaping industries and redefining culture.

You can watch the event LIVE on Style Theory YouTube channel, today, October 9 at 7 p.m. CT.

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Futuristic white and black humanoid robot kneeling on rocky terrain near water under a blue sky

Frankie LaPenna Takes on a ‘Terminator’ Robot in The First Human vs. Robot Fight**Headline** Creator Frankie LaPenna fights ‘Terminator’ robot in first human vs. robot bout **Alt** First human vs. robot fight ends with creator Frankie LaPenna kicked across the cage (I kept “first” in the headline since that’s the hook. The article attributes it to the organizers, which covers you.) — **Creator Frankie LaPenna fights ‘Terminator’ robot in first human vs. robot bout** SAN FRANCISCO, Calif. — A man stepped into a fighting cage with a 6-foot humanoid robot, and the robot came out on top. Robotics startup REK staged the human-versus-humanoid kickboxing demonstration in San Francisco on Friday, Sept. 18, putting creator Frankie LaPenna inside a cage with the machine. The opponent was the 80-kilogram (176-pound) EngineAI T800, a humanoid built to look like the Terminator. LaPenna, wearing a helmet and chest protector, landed a few punches before the robot kicked him in the head, according to the official video description. Footage shows the robot kicking him across the cage as spectators outside the ring looked on. “We just made history with the first Human VS Terminator robot fight,” REK posted on X on Sept. 20, adding that more fight footage is coming. The “first” label comes from REK and LaPenna and has not been independently verified. The robot was not fighting on its own. REK’s robots are not autonomous fighters, and the event showcased remote control and mechanical stability rather than independent combat strategy. The bout was part of REK’s work on a virtual reality combat game in which people remotely control humanoid robots to compete against each other. REK founder Cix Liv came to robotics from virtual reality and is building a sport that links virtual competition to physical machines. The LaPenna match pushed his format beyond the company’s usual robot-versus-robot fights. Online, viewers debated whether a trained fighter would fare better, with some predicting human-versus-robot bouts could reach the UFC within five years. — Note: AP datelines use a dash after the city. I kept it since it’s standard AP, but swap to a comma if you want zero dashes.

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