Summary:
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Apple’s care package to IShowSpeed faced backlash, while third-party brands quietly work with smaller creators.
dbrand and ESR are giving unreleased gear to tech creators, part of a strategic search-monopoly plan.
This tactic goes beyond traditional advertising, creating a unique advantage for these accessory brands. -
Apple’s high-profile care package to streamer IShowSpeed generated massive online backlash, but third-party accessory brands are quietly executing a completely different playbook behind the scenes. Brands like dbrand and ESR are flooding smaller tech creators with unreleased gear weeks before new devices even land in stores.
What looks like a simple product giveaway is actually part of an aggressive search-monopoly strategy that traditional advertising can’t replicate.
