Let’s Buy Spirit: Inside Hunter Peterson’s Campaign to Build a “People-Owned” Airline

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Summary:

  • Spirit Airlines shut down, sparking viral memes, prompting a voice actor’s TikTok idea to collectively buy and nationalize it.

  • The lighthearted joke turned historic as the campaign to purchase Spirit Air crashed the website servers.

  • Financial hardship led to memes, but a TikTok idea to buy Spirit Air became a viral phenomenon.

When financial hardships and a failed government bailout forced Spirit Airlines to abruptly shut down operations, the internet immediately turned the corporate liquidation into a massive viral meme.

Los Angeles-based voice actor Hunter Peterson posted a TikTok “thought experiment” suggesting that if everyday travelers pooled their money, the public could collectively purchase and nationalize the carrier.

What began as a lighthearted joke rapidly exploded into a historic financial phenomenon, temporarily crashing the servers of the campaign’s official website, LetsBuySpiritAir.com.

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