Summary:
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MrBeast to direct and star in Salesforce’s Super Bowl ad, potentially making a viewer a millionaire.
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Salesforce shifts to internet culture, handing creative control to MrBeast for a viral business pitch.
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Deal initiated by a tweet, driven by data from successful NFL collaboration, aiming to stand out at Super Bowl.
YouTuber MrBeast is officially directing and starring in Salesforce’s Super Bowl 60 commercial, teasing that the spot could potentially make a viewer a millionaire. This partnership marks a strategic pivot for the tech giant, moving away from traditional Hollywood celebrities to leverage the massive engagement of internet culture. By handing creative control to digital media’s biggest star, Salesforce aims to transform a standard business pitch into a viral, must-watch event.
The unprecedented deal originated from a simple tweet by the creator, which was quickly accepted by Salesforce CEO Marc Benioff just days later. This move is likely driven by data, following a successful NFL collaboration where MrBeast helped drive a 10% increase in content watch time.
Ultimately, Salesforce is renting the influence of the world’s most-subscribed person to cut through the noise of the year’s biggest advertising stage.
