Summary:
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The What’s Trending panel debates impact of YouTube channel on “Rise of the Planet of the Apes” box office success.
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Ze Frank argues that engagement, not manipulation, is key factor in channel’s success.
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Panel concludes that meaningful content and audience interaction drive success more than mere manipulation tactics.
The What’s Trending panel discusses if the amazing YouTube channel for “Rise of the Planet of the Apes” was responsible for it winning the box office. Ze Frank proposes that it’s much more about engagement than manipulation.
