Toys ‘R’ Us Debuts the First Sora AI Commercial

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Toys ‘R’ Us just debuted its first commercial using OpenAI’s video-to-text program, Sora, and the internet is not impressed. The once-beloved toy store, which closed all its locations in 2018, made a partial comeback in 2022 by opening over 400 shops in Macy’s stores across the country. Trying to revive its former glory, Toys ‘R’ Us opted for a budget-friendly ad using Sora Ai. While a few fans appreciated the effort, the majority of social media users were horrified, describing the commercial as a “fever dream” and “uncanny.” One user even commented on the unsettling appearance of the characters, while another, possibly from the film industry, humorously reassured that human jobs are safe for now.

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