What Happened to Jubilee? Why Creators Are Turning Against It

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Summary:

  • Jubilee Media under fire for editorial practices and shift towards controversial content, sparking backlash from critics.

  • Taylor Lorenz’s interview with Jubilee CEO reveals concerns over guest vetting and sensationalized content for views.

  • Hank Green’s TikTok critique echoes growing sentiment that Jubilee’s original mission of empathy has been lost in pursuit of virality.

Jubilee Media, a Los Angeles-based YouTube giant with over 10 million subscribers as of May 2025, has built its reputation on emotionally charged social-experiment content like Surrounded, Middle Ground, and debate formats featuring extreme voices. Taylor Lorenz’s recent interview with founder Jason Y. Lee, published on User Mag, shines a spotlight on Jubilee’s editorial practices and why they’re drawing fierce backlash.

In her interview, Lorenz probes Jubilee’s approach to vetting guests and questions whether the pursuit of empathy has devolved into spectacle—especially in episodes like “1 Republican vs. 25 Kamala Harris Voters (Feat. Ben Shapiro),” which was the fifth most‑watched piece of election content on YouTube last year.

Lorenz isn’t alone when it comes to the frustrations and opinions of Jubilee. TikToker and Co-founder of the Good Store also took to social media to share some of his frustrations and thoughts on where Jubilee went wrong.

“It started with a guy who… wanted to do the right thing, and now it has just so clearly been captured by whatever is going to get the most views.”

@hankgreen1♬ original sound – Hank Green

“If you’re only going for views… You stop doing the work, and you don’t actually accomplish what you want to accomplish,” he continued, “What if you took the feeling of Twitter…and made it a real physical space… and you brought that… so that we make it even more real to ourselves?”

He describes Jubilee’s debate formats as turning polarized spectacle into embodied extremes—where the worst behavior is edited into viral clips.

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In her interview with Jubilee CEO Jason Y. Lee, Taylor Lorenz pulls back the curtain on a company once known for empathetic dialogue but now increasingly synonymous with controversy.

What began as a channel dedicated to bridging social divides has evolved—critics say devolved—into a platform chasing virality through conflict. Lorenz notes how Jubilee’s content, particularly its Middle Ground and Surrounded series, has shifted from emotional connection to engineered confrontation, often pitting extreme viewpoints against one another under the guise of balanced discourse.

That editorial shift raises red flags. Among the most pressing is how Jubilee vets its participants. Lorenz highlights growing allegations that the channel has invited extremist voices, including self-identified white nationalists, into discussions meant to simulate reasoned debate. The critique is not just about who gets a seat at the table—but what that table is designed to do. As she puts it, Jubilee’s “middle-ground” format may no longer reflect a commitment to dialogue but instead a calculated strategy to surface the most shocking, polarized moments for clicks.

This is where Hank Green’s recent TikTok enters the conversation with seismic weight. His candid frustration that a platform founded on good intentions has been “captured by whatever is going to get the most views” resonates beyond critique.

Jubilee began with a lofty goal: “to help people see each other as humans.” But recent criticism, from Taylor Lorenz and now Hank Green, suggests the channel may have strayed.

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