Summary:
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SKIMS taps Will Ferrell’s character from Netflix series “The Hawk” to model menswear basics in new campaign.
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Photographer Nadia Lee Cohen shoots Ferrell in character alongside golf props for SKIMS campaign.
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Campaign timed with Netflix series premiere on July 16, following washed-up golfer chasing comeback.
SKIMS has an unexpected new face for its menswear line. The Kim Kardashian-cofounded brand has tapped Lonnie “The Hawk” Hawkins, the washed-up golfer Will Ferrell plays in the upcoming Netflix comedy “The Hawk,” to front its latest campaign.
The images, shot by photographer Nadia Lee Cohen, show Ferrell in character, modeling SKIMS basics alongside golf props.
The campaign is timed to the series, which premieres on Netflix on July 16.
“The Hawk” follows Hawkins, the No. 1 golfer of 2004, as he chases an unlikely comeback decades past his prime. The 10-episode series was created by Ferrell, who also stars alongside Molly Shannon, Jimmy Tatro and Luke Wilson.
Neither SKIMS nor Netflix has detailed the campaign’s full scope or run dates.
