Worker Claims Prime Hydration Drink To Be Thrown Out of Warehouse as ‘Garbage’ In Viral Video

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Prime drinks for sale in a clothes shop at Waterloo Station. Prime drinks are an expensive type of energy drink that have become popular due to YouTubers and social media influencers
Photo: Maureen McLean / Shutterstock

A warehouse worker has raised concerns about the popular drink Prime, labeling it “garbage” as he filmed the disposal of 92 units of the beverage. In a TikTok video, the employee, identified as Brandon, stood in front of a crate of Prime drinks covered in yellow “caution” tape, emphasizing a directive he was given to discard the products.

Brandon’s initial video sparked significant attention, drawing 6.2 million views. In the footage, he warns viewers against allowing their children to consume the drink, although he does not specify the reasons for his disapproval. “Do not let your children drink this garbage,” he stated emphatically, adding, “I cannot tell you the reasons, but this stuff is no good…”

@brnchy_fishing

UPDATE #prime #primehydrationdrink #primehydration

♬ original sound – Brnchy

In a follow-up video, Brandon provided an update on the situation, revealing that he had received instructions to dispose of all remaining inventory. “So, update on this. We got word that we have to empty and destroy all content. So those 92 units are now trash,” he explained, indicating the serious nature of the disposal task at hand.

The worker further elaborated on his job, noting, “Like I said, can’t tell you the reasons. Last video you can see for yourself in the comments. But this stuff, I’m gonna have to open up every single bottle. Dump it out, black trash bags. Garbage, garbage!”

@brnchy_fishing

New addition to the family #prime #primehydration

♬ original sound – Brnchy

Although the specific warehouse location where Brandon works remains unclear, reports suggest he is based in the United States. The crates holding the Prime drinks bore markings instructing workers to “do not sell” the items. Prime, launched in 2022, gained fame through endorsements from internet personalities Logan Paul and KSI (Olajide Olatunji), quickly becoming a sensation in stores across the UK. Some retailers reportedly charged as much as £10 per bottle due to high demand.

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Despite its popularity, health concerns surrounding Prime have surfaced. Experts have questioned the drink’s ingredients, which include 10% coconut water, branched-chain amino acids (BCAAs) for muscle recovery, B vitamins, electrolytes, and antioxidants. Nutritionist Hannah Macey expressed worries about the potential health risks posed by the artificial sweeteners used in the product.

In light of these concerns, several lawsuits have been filed against Prime Hydration. According to reports by Consumer Shield, one lawsuit alleges that the energy drink contains “dangerously high levels of caffeine.”

The controversy surrounding Prime has not only gained traction among consumers but has also led to regulatory scrutiny. Some countries have already taken action to remove Prime drinks from shelves, and various schools in the UK have enacted bans on the product due to health concerns.

As this situation unfolds, Brandon’s TikTok videos have highlighted the growing conversation around energy drinks and their impact on health, particularly among younger consumers. The backlash from parents and health professionals may affect Prime’s standing in the market.

As the conversation continues, it underscores the importance of scrutinizing the ingredients and potential health risks associated with popular energy drinks.

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