WWE and Fanatics Strike New Podcast Deal to Expand Partnership

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WWE and Fanatics have expanded their partnership with a new deal focused on podcasts, building on their existing collaboration that includes global e-commerce, licensed merchandise, memorabilia, and trading cards. As part of the new agreement, Fanatics will serve as the primary partner for all WWE podcasts, enhancing the companies’ ongoing alliance.

The first major project under the new partnership will be the launch of “The Raw Recap Show,” hosted by Megan Morant and Sam Roberts. This podcast will be taped immediately after Monday Night Raw and offer reactionary commentary on each new episode of the popular wrestling program. The debut episode of “The Raw Recap Show” is set to release on Tuesday, following the airing of Raw on Netflix. The show will provide fans with an immediate breakdown of the action, keeping them engaged with fresh takes on the latest developments in WWE.

In addition to the weekly Raw recap, WWE will introduce an instant-reaction podcast following each Premium Live Event (PLE). Morant and Roberts will host these special episodes, offering fans real-time commentary on the big moments from the biggest events in WWE, with the first episode premiering after WrestleMania 41. The podcasts will feature Fanatics branding and integrate content from Fanatics’ extensive network of athletes and events.

Morant and Roberts are no strangers to WWE podcasts, having previously co-hosted a variety of WWE talkback shows, including The Bump, SmackDown LowDown, and Raw Talk on WWE’s streaming service, Peacock. Their established chemistry and expertise make them a natural fit for the new series, which aims to further engage WWE’s passionate fanbase.

New episodes of both the Raw Recap Show and the Premium Live Event instant-reaction podcast will be available across all major podcast platforms, including Spotify, Apple Podcasts, and WWE’s official YouTube channel. As part of the ongoing expansion, WWE plans to announce additional podcast series hosted by WWE Superstars and Legends in the near future, offering fans even more exclusive content.

The partnership between WWE and Fanatics extends beyond podcasts, with Fanatics having served as WWE’s exclusive global e-commerce partner since 2022. In that time, the companies have worked together to run WWE’s global event merchandise business, including for major PLEs like WrestleMania and the Royal Rumble. Fanatics also played a significant role in creating WWE’s official merchandise offerings at live events, allowing fans to get their hands on exclusive WWE gear and memorabilia.

In 2023, Fanatics Events teamed up with WWE to launch the first “WWE World” experience in Philadelphia as part of WrestleMania XL, giving fans a one-of-a-kind opportunity to interact with WWE merchandise and participate in immersive experiences. The collaboration between the two brands is set to continue this year, with plans for a five-day festival in Las Vegas surrounding WrestleMania 41 in April. This event will bring together WWE fans from across the globe for an exciting combination of live action, exclusive merchandise, and a deep dive into WWE culture.

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Fanatics’ involvement with WWE underscores the growing trend of cross-industry partnerships that blend entertainment, commerce, and fan engagement. Through this latest podcast deal, the companies hope to strengthen their connection with WWE’s dedicated audience, while also creating new revenue streams and expanding the global reach of both brands.

With WWE’s vast international fanbase and Fanatics’ expansive e-commerce and events infrastructure, this collaboration is poised to redefine how fans interact with wrestling content and merchandise in the digital age. As the podcast series begin to roll out, WWE and Fanatics are ready to take their partnership to the next level, delivering even more exciting and engaging content to WWE enthusiasts around the world.

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