Grammy Award-winning DJ and producer Zedd has made his debut on Roblox with a new virtual experience tied to his latest album, Telos. The interactive event, a collaboration between Zedd, Interscope Records, Universal Music Group (UMG), and Supersocial, marks the artist’s first foray into the metaverse.
The Beat Galaxy experience, created by UMG in partnership with Supersocial, invites Roblox users to explore a vibrant, music-themed world. This immersive environment allows players to listen to Zedd’s new music, engage with exclusive content, and pre-save Telos on Spotify.
Exploring Beat Galaxy
Beat Galaxy, which launched in December 2023, is a unique music hub on Roblox designed to redefine fan engagement and music discovery in the digital age. The platform has previously featured artists such as The Rolling Stones and YUNGBLUD, providing a new avenue for artists to connect with their audiences in a virtual setting.
For Zedd’s takeover, Beat Galaxy has been transformed into a custom-designed environment inspired by the stained glass artwork of Telos. In this digital space, players can enjoy Zedd’s single “Lucky” from the album. Over a ten-day period, users can collect glass shards representing the album’s artwork, which can be exchanged for limited-edition user-generated content (UGC) items and an exclusive emote called the “Zabb.” Additionally, fans are encouraged to pre-save Telos on Spotify, which unlocks additional perks within the game and prompts listeners to stream the full album upon its release on August 30.
A New Frontier for Music and Gaming
Zedd expressed his enthusiasm for the project, highlighting the synergy between music and gaming. “I’ve met a lot of my best friends through gaming. Music can also be a huge part of the gaming experience, and music discovery is evolving with new platforms like Roblox. Beat Galaxy is just the beginning of this innovation,” Zedd said. “I’m grateful to be a part of Roblox, where fans can come together, play, and engage with one another virtually based on a shared love of music and gaming.”
Alvaro Velilla, Senior Vice President of New Business at UMG, praised the initiative as a pioneering move in the industry. “Zedd’s Beat Galaxy activation will be the first time a UMG-signed artist leverages Spotify’s pre-save feature on the Roblox platform. This opens up new opportunities for major artists to drive music discovery through virtual worlds and gamified experiences,” Velilla noted. “This initiative will unite Zedd’s superfans and offer them an exclusive first as a token of appreciation for their unwavering support.”
Beat Galaxy’s Impact
Since its debut, Beat Galaxy has become a landmark for virtual music experiences, offering artists innovative ways to engage with fans. Supersocial, the development team behind Beat Galaxy, has collaborated with UMG’s roster to bring a diverse range of artists into the virtual space. The platform has generated over 84 million impressions through immersive ads on Roblox and attracted 500,000 unique visitors.
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Yon Raz-Fridman, Founder and CEO of Supersocial, expressed his excitement about the project’s success. “The Supersocial team is thrilled by the initial success of Beat Galaxy. We built the virtual space to bridge the gap between the Roblox community and music fans worldwide,” Raz-Fridman said. “Since launching in late 2023, we’ve welcomed fans across genres and are excited to feature Zedd as the first electronic music artist taking over Beat Galaxy. We will continue to leverage Beat Galaxy to create new experiences that promote music discovery, community, and self-expression.”
Experience Zedd in Beat Galaxy
Zedd’s virtual experience on Beat Galaxy is now live on Roblox. Fans can explore the interactive world, collect exclusive items, and engage with Zedd’s latest music. To dive into the Beat Galaxy experience, visit the Roblox platform and search for Beat Galaxy.
