Shira Lazar and Bart Baker can totally do it in two minutes. Destorm Power couldn’t do it back in high school, but by college he was doing it like a pro. GloZell? Under two minutes.
It’s not what it sounds like, but we’re glad we’ve got your attention.
The American Red Cross is reaching out to the online community and partnering with What’s Trending, iHeart Media, the Charity Network and the Reveal Project to launch #2Steps2Minutes, a campaign to promote home fire safety and help reduce deaths and injuries associated with home fires by 25%.
The two steps are simple: 1) practice your home fire drill until you can get out the door in less than two minutes, and 2) check your smoke alarms each month to see if the batteries need replacing.
It’s common sense stuff, but it could be the difference between life or death. On average, 7 people die every day and 36 are injured from a home fire. Having a working fire alarm alone can reduce your chances of death or injury by 50%
Here to remind you to stay prepared are some of your favorite social media stars and friends of What’s Trending. Directed by the Brothers Riedell, this PSA features Glozell Green, Frankie Grande, Bart Baker, Shira Lazar, Brodie Smith, Brittany Furlan, Destorm Power, Twan Kuyper, comedy duo Gaby Dunn and Alison Raskin, Teni Panosian, Amanda Cerny, 80fitz, Trisha Hershberger and Nick Riedell.
And there’s a lot more to come - throughout the campaign, celebrities and influencers will be supporting the Red Cross through your favorite social media platforms, special merch, exclusive auction items and one-of-a-kind experiences, all benefitting the non-profit.
It culminates with the fourth annual What’s Trending Tube-A-Thon fundraising event, taking place in April at the iHeart Theater in Burbank. Stay tuned for updates - you won’t want to miss it!
For more information about the campaign, visit RedCross.org/2steps2minutes.
Also, check out our exclusive behind-the-scenes video featuring bloopers and off-camera moments from your favorite stars!