Oh, these poor unknowing fans.
Mojo In The Morning took advantage of the fact that Ryan Gosling was in Detroit to film a movie, and they set up the ultimate prank for celebrity seekers and paparazzi. This local accountant looks enough like Gosling that he just needed some shades, a hoodie, and a crew, and all of Detroit would be swooning over him.
From there, the "Lyin' Gosling" scam was born.
[h/t Viral Viral Videos]