Kim Kardashian has transformed from a reality TV star into one of the most successful businesswomen globally, amassing a staggering net worth of nearly $1.8 billion.
Beginnings In Business
Kim K’s history as a business woman actually predates her family’s reality TV show, “Keeping Up with the Kardashians.”
The star always had a love for clothes and shopping, and she found out she could turn her passion into profit through eBay.
Kardashian started reselling designer clothes online, and had so much success she started a line of high end boutiques called ‘DASH’ with her sisters in 2006.
During an interview with Variety in 2015, the star revealed that she viewed the TV show as an advertising platform for her and her sisters’ clothing stores, stating, “When the opportunity for our TV show came about, I wanted to do it to bring attention to our stores. I was thinking this might not last very long, but we’ll grow a great business and expand online. I thought it would be great press. I didn’t think it would turn into what it turned into.”
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However, as “Keeping Up with the Kardashians” gained unprecedented popularity, Kardashian recognized the need to diversify her ventures.
The Kardashian Expands Her Empire
In 2014, the Kardashian created an app called Kim Kardashian Hollywood. The app was a game similar to the Sims, where the player tried to get as famous as possible.
The app ended up making $43 million after its first year, with over 23 million players worldwide.
In a similar vein, Kim Kardashian also introduced Kimojis in 2015, an app that allowed users to purchase various emojis and GIFs inspired by the reality show. Glamour magazine reported that, during the app’s launch, it was reportedly making $1 million per minute.
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Not long after, Kim ventured into the world of skincare and fragrance. The mogul launched KKW Fragrance in 2017 and SKKN in 2022.
Massive Success Behind SKIMS
Last but not least, one of the Kardashian family’s most renowned and beloved business ventures is undoubtedly Skims. The loungewear and shape wear brand was launched in September of 2019.
Fans have celebrated Skims for its inclusive campaigns. Many acknowledging the brand is accessible to individuals of all sizes, including those with disabilities.
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As of this week, Skims has launched a men’s line. The move is being celebrated by numerous fans of Kim Kardashian and her brands as another step towards brand diversity.
