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Shira sat down with Ralph Santana, the CMO of Samsung, and talked about Samsung’s new Olympic Genome app, the great SXSW atmosphere, and how the Tex-Mex in Austin is underrated.
Shira asked Santana about why he’s so excited about the upcoming Olympics and he said, “it’s going to be the first time that athletes are actually going to be able to use social media, so this is going to be, truly, the most connected games ever.”
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