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On June 4th at 6:00pm Eastern, What’s Trending will be broadcasting LIVE (click here to watch) on the red carpet from the Samsung Hope for Children Gala at the American Museum of Natural History in New York City. We will be there giving you special access to this incredible event and talking to all the celebrities that have put their ongoing energy behind Hope for Children.
Even before June 4th, you can add your voice to Samsung Hope for Children by taking a moment and tweet using the hashtag, #Hope4children. In addition to helping spread the word about this important organization, you’ll also be entered for a chance to win some great prizes!
5.30.12
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Current network color commentator and dynamic sports media personality, Boomer Esiason has charged through his battles on and off the field.
Since retiring from the NFL after playing for the Cincinnati Bengals, New York Jets, and Arizona Cardinals, Esiason now hosts a live radio show every morning in the joint WFAN and MSG-TV studios. And he’s not limiting himself to sports.
Speaking of the show, Esiason notes, “It’s about life in general. It’s about relationships. It’s about coaching, decisions, who comes up big, who doesn’t come up big.”
In an effort to bring in an online audience, Esiason also live-tweets his “Boomer & Carton Show” programs, along with his business partner Craig Carton and his producer, Al Dukes.
Esiason’s penchant for Twitter lies in its real-time, conversational format. “So if we make a mistake, there are a million people out there that can’t wait to tell us that we made a mistake,” Esiason says. “We have an instantaneous opportunity to fix our mistake.”
Boomer’s immersion in social media has recently fused with his longstanding passion to spread awareness and find a cure for cystic fibrosis. Since launching in 1993, the Boomer Esiason Foundation has raised over $100 million to find a cure for the disease.
Along with pumping money into scientific research, the foundation gives over $2 million in scholarships to cystic fibrosis patients across America, along with lung transplant grants that cover collateral costs.
Esiason’s motivation kicked into full gear after son was diagnosed with cystic fibrosis at the age of 2. However, in the early 80’s and 90’s he’d already become a celebrity face for the cause by taking action after meeting a man who lost his young daughter to the disease.
As a former football player, Esiason’s dream of being the star quarterback and winning the Superbowl has been outseated by something much more valuable. “Now, my ultimate goal is to make sure that my son outlives me and has a future for himself,” Esiason says. “And as a 21-year-old junior at Boston College, we’re right in the middle of that.”
His foundation was also one of the first charities that Samsung selected for its #Hope4Children campaign. Shira and he will be meeting again soon, since Shira is hosting the red carpet livestream for Samsung’s #Hope4Children Gala on June 4 at 6 pm EST from the American Museum of Natural History in New York.
“What Samsung does for somebody like us is give us great credibility across a broad range of an audience,” Esiason says.
Social media has inevitably changed the way that Esiason can engage with communities to promote his charity. He notes that the simple acts of sending out bits of information and then having people retweet creates a network of communication and feedback that can reach inestimable bounds.
Follow Boomer Esiason on Twitter.
Find out more about the Boomer Esiason Foundation on Twitter and Facebook.
Follow The Boomer & Carton Show on Twitter and Like their Facebook page.And make sure you check out our LIVE coverage on June 4th at 6 pm Est from the Samsung Hope for Children Gala in New York City! https://www.livestream.com/whatstrending
5.24.12
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What’s Trending is excited to announce our new partnership with the Samsung Hope For Children initiative. We are truly honored to be a part of this great cause.
Make sure to visit the Samsung Hope For Children website for more information on how you can get involved, the Gala on June 4th, and the great charitable work Samsung is doing.
