Influencers are not just selling merch anymore. Here are some of the top creator brands and who has been most successful with their products.
Logan Paul & KSI’s PRIME Hydration
Logan Paul has been hailed online by his fans as one of the top influencers. Paul turned his online personality into a full blown career. The YouTuber teamed up with fellow creator KSI to launch their Drink Company, PRIME Hydration, in January of 2022.
PRIME quickly appeared in convenience and grocery stores across the country. The brand experienced explosive growth in a very short period of time.
@loganpaul Tonight… the most viral match in WWE history ???? @PRIME #drinkprime
♬ Superhero (Heroes & Villains) – Instrumental – Metro Boomin
The business reportedly made $250 million in retail sales in its first year, a success often attributed to Paul and KSI’s respective loyal fanbases. A group eager to support their favorite internet stars. After after winning Best Creator Product at the 2023 Streamy Awards, PRIME Hydration’s success is only expected to grow.
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MrBeast’s Feastables
Though they didn’t take home the Creator Product Award in 2023, MrBeast’s Feastables were undoubtedly a close runner up.
Feastables chocolate bars went viral in 2022 for creating a bit of a frenzy, all thanks to a Willy Wonka inspired marketing tactic. A few lucky Feastables customers received the grand prize of appearing in Mr. Beast’s chocolate factory video, if they opened a bar with a winning ticket.
Moreover, in the first few months following their launch, Feastables raked in around $10 million, and as a creator with another incredibly loyal fan base, the brand has a steady supply of customers.
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Emma Chamberlain’s Coffee
Next, YouTuber Emma Chamberlain is another huge influencer to launch a successful product, though she didn’t do so without some initial struggles.
Chamberlain became famous for posting hilarious vlogs, and has since grown to such heights as interviewing A-list stars at the MET Gala.
and Jack Harlow attend The 2023 Met Gala Celebrating “Karl Lagerfeld: A Line Of Beauty” at The Metropolitan Museum of Art on May 01, 2023 in New York City. (Photo by Matt Winkelmeyer/MG23/Getty Images for The Met Museum/Vogue)
Emma Chamberlain’s brand, Chamberlain Coffee, went through a number of rebrands before finally securing a steady customer base. Since then, Chamberlain Coffee has apparently made an estimated $32 million in revenue since its launch in 2020.
Philip DeFranco’s Wake & Make Coffee
Lastly, though the success of this next product is not yet known, the latest influencer to hop on the brand trend is none other than Philip DeFranco.
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Defranco excitedly announced he was also launching a small batch coffee company, Wake & Make, to his followers on September 4, with the variety pack and medium roast options already sold out.
Naturally, influencers who have gained a notable following are looking for more ways to use their platform to create a stable career for themselves, and it seems creator products are becoming an increasingly popular way to do so.
