The 4B movement, originally a Korean movement advocating for women to reject dating, marriage, childbirth, and physical intimacy as a response to gender inequality, is now trending on TikTok among American users. Since the 2024 U.S. presidential election, American TikTokers have increasingly embraced 4B, sharing personal stories and insights, with many videos gaining hundreds of thousands of likes. However, the movement has faced backlash, including criticisms over certain expressions, like head-shaving, and some rejecting its message altogether. Despite differing opinions, the movement has ignited discussions on gender roles and personal choice across the platform.
