As Taylor Swift wrapped up the U.S. leg of The Eras Tour and prepared to bring her highly anticipated shows to Toronto, new data from Lyft reveals the significant impact Swift’s fans are having on rideshare activity. According to Lyft, cities hosting The Eras Tour saw a notable 7.6% increase in rideshare activity, with stadium rides seeing a 75% boost in demand during Swift’s performances.
For those heading to Toronto for the tour’s final North American shows, Lyft is offering fans a special incentive. Fans can use the ride code TORONTOSVERSION to get $13 off their rides to and from the Rogers Centre, a nod to Swift’s lucky number. The move aims to ensure a smooth, convenient experience for the fans traveling to the stadium to see Swift’s performance.
But while Swifties are undoubtedly having an impact on Lyft ridership, the data also delves into the behavior of other fanbases, revealing some interesting trends about fans of other popular artists. The rideshare company released a report that breaks down the habits of Swifties, Charli XCX fans, Sabrina Carpenter fans, Billie Eilish fans, and others, providing a glimpse into the different ways music fans use Lyft to get around.
Swifties: The Early Birds
For The Eras Tour, Swifties are not only loyal to the artist—they are punctual too. Lyft’s data shows that over a quarter of Taylor Swift’s fans get to the venue early, with roughly 25% arriving at least an hour before the show begins. Swift’s fans also prefer group rides, with one out of every 20 rides taken by Swifties being in an XL vehicle, a larger ride option ideal for friends traveling together.
This behavior might be tied to the sense of anticipation that surrounds Swift’s concerts. Known for their enthusiastic fandom, Swifties are keen to make the most of their experience, ensuring they arrive with plenty of time to spare.
Charli XCX Fans: Late-Night Partygoers
In contrast to Swifties’ early arrival, Charli XCX fans—often dubbed Brats—show a very different pattern. Lyft’s data reveals that Charli fans are more likely to stay out late, with 14% of their rides occurring between midnight and 5 a.m. This is approximately 40% more late-night activity than fans of other major female artists.
In addition to their late-night habits, Charli fans also frequent bars more often than other fanbases. Lyft’s data found that 10% of Charli fans’ rides were to or from bars, a figure that’s 40% higher than fans of Taylor Swift or Chappell Roan (who both have around 7% of rides going to bars). It’s no surprise then that Charli fans tend to arrive at concert venues closer to the start time—just 12% of Charli fans arrive an hour before the event begins, compared to over 25% of Swifties.
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Sabrina Carpenter Fans: Fitness Buffs
Sabrina Carpenter fans, on the other hand, appear to prioritize fitness. Lyft’s data found that fans of the pop singer are 60% more likely to go to the gym than fans of other major artists. Whether heading to a workout class or a solo gym session, Sabrina’s fans are making fitness a key part of their lifestyle.
Chappell Roan Fans: Self-Care Seekers
Fans of Chappell Roan, an emerging star known for her blend of pop and country influences, are taking a more wellness-focused approach. Lyft’s data reveals that one in every 60 rides taken by a Chappell Roan fan is to a salon—more than any other artist’s fanbase. This trend suggests that Chappell Roan’s followers may prioritize self-care and relaxation, balancing the energy of her performances with moments of personal rejuvenation.
Billie Eilish Fans: Shoppers at Heart
Billie Eilish’s fans, meanwhile, are the most likely to be heading to the mall. Lyft found that 3% of rides taken by Eilish fans are to shopping destinations, nearly double the rate of other fanbases. This trend reflects Eilish’s broad cultural influence, with her fans clearly keen to express themselves through fashion, and possibly even seek out the latest merchandise at retail stores.
Lyft’s Role in the Concert Experience
The insights from Lyft offer a fascinating look into how different fanbases behave when attending concerts and how ridesharing plays a key role in getting them to and from events. For The Eras Tour, Taylor Swift’s fans are driving much of the demand for rides to and from concert venues, while other fan groups, like Charli XCX’s Brats, reflect a more spontaneous, late-night culture. The data also highlights how the preferences of fans can vary based on their musical idols, from fitness-focused Sabrina Carpenter fans to shopping enthusiasts among Billie Eilish’s followers.
These shifts in rideshare behavior not only reflect the diverse ways people engage with their favorite artists but also illustrate how much of an economic impact these tours have on local cities. Lyft’s analysis reveals that major events like The Eras Tour provide a significant boost to transportation services and local economies. Experts predict that Swift’s two weekends in Toronto could generate over $282 million in economic impact, further emphasizing the importance of these tours to the cities that host them.
