Mass ‘X’-odus: Celebrities and Brands Leave Elon Musk’s X

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LEFT: Ben Stiller attends the Fanatics Fest NYC at the Javits Center on August 16, 2024 in New York City. CENTER: Photo of Elon Musk wearing a MAGA hat in a tweet he posted on his X account. Elon Musk joined former president Donald Trump to give a speech at his campaign rally in Butler, Pennsylvania on October 5, where the presidential candidate survived an assassination attempt in July 2024. RIGHT: Jamie Lee Curtis gets her Hands and Footprints In Cement at TCL Chinese Theatre on October 12, 2022 in Hollywood, California.
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Social media platform X (formerly Twitter) is facing a mass exodus as celebrities, brands, and news outlets move away, citing controversial policy changes and Elon Musk’s political influence. Competition from platforms like Threads and Bluesky has made staying on X less appealing for many. The Guardian recently stopped posting on X, criticizing its toxic environment and Musk’s role in shaping political discourse. High-profile departures include Barbra Streisand, who announced her move to Bluesky, and Jamie Lee Curtis, who deactivated her account with a reflective Instagram post. Actor Ben Stiller followed suit, also joining Bluesky, which has quickly gained popularity, adding a million new users in one day.

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