In a surprising move that’s captured the attention of fans and media alike, Alix Earle’s Hot Mess podcast has officially parted ways with Alex Cooper’s Unwell Network. The news, which first made waves in February after Variety reported the split, was confirmed by Earle herself through a subtle update to her podcast’s Instagram bio. Once listing the Unwell Network account, the bio now simply tags Earle’s personal Instagram, “Get real with @alix_earle.”
The exit from the Unwell Network followed rumors of a possible feud between the two influencers. According to Variety’s report on February 25, Unwell Network relinquished all rights to Hot Mess, and SiriusXM, which had been handling ads for the podcast, would no longer manage advertising sales. This move reportedly allowed Earle, 24, to explore other professional opportunities.
The tension between Earle and Cooper, 30, appeared to escalate following an incident at the 2025 Super Bowl in New Orleans, where Earle did not attend Unwell’s Super Bowl party. Instead, Earle spent the weekend with her boyfriend, NFL player Braxton Berrios, and friends, documenting their time together on social media. This absence at the Unwell Network’s event, which saw other prominent personalities like Extra Dirty podcast host Hallie Batchelder and Grace O’Malley in attendance, sparked speculation about the two influencers’ relationship.
Representatives for both Alix Earle and Alex Cooper have not responded to requests for comment on the situation.
Alix Earle’s Hot Mess Podcast: A Rise and a Sudden Split
Alix Earle’s Hot Mess podcast was first brought into the Unwell Network fold when it launched in August 2023. At the time, Cooper expressed her excitement about working with the rising star. “Alix took the US by storm with her ‘get ready with me’ videos, college lifestyle, and endearing personality,” Cooper said in a statement to Deadline. “I feel honored to be at a place in my career where I can pass along knowledge and advice for a new generation of creators to flourish.”
However, the partnership between Earle and Cooper, once seen as a promising collaboration, appears to have fizzled. After the breakup, Earle quickly shifted her focus to new opportunities, particularly in the alcohol space. Just a day after the news of her podcast’s departure, she announced plans to invest in SipMargs, a new alcohol brand.
Alix Earle’s Next Move: Launching SipMargs
In a get-ready-with-me style video posted to Instagram on February 26, Earle shared her excitement about entering the alcohol industry. “I wanted to do something in the alcohol space since I graduated college,” she explained. “I’ve been trying to find some way to get involved.” Earle further discussed the risks involved in starting a new venture, noting the possibility of failure but expressing confidence in the brand’s future. “It’s scary… there’s a lot that goes into it and [starting something new] is scary, but I believe in it. I believe in the team and the product and I’m very excited.”
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Earle’s decision to pivot from podcasting to brand investment marks a significant shift in her career. The influencer has built a strong following online with her lifestyle content, including “get ready with me” videos and college tips. Now, she’s stepping into a new industry, confident that SipMargs will be the right fit for her next chapter.
Hints of a Feud: Alix Earle Addresses the Chatter on TikTok
Though she hasn’t explicitly commented on the rumored fallout with Alex Cooper, Earle alluded to the situation in a TikTok shared on February 28. “There’s been a lot of chatter online this week about me and work,” Earle said in the video. “And I also have no idea what’s going on.” Her casual tone seemed to suggest that while she’s aware of the online discussions, she isn’t focused on them.
Despite the upheaval surrounding her departure from Unwell, Earle appears to be taking it all in stride, focusing on her next steps and continuing to engage with her audience across platforms.
What’s Next for Alix Earle?
While the future of Hot Mess remains uncertain without the backing of the Unwell Network, Alix Earle has proven to be a versatile creator with a loyal following. Her decision to invest in SipMargs represents a bold new direction for the influencer. As she shifts her focus from podcasting to brand development, Earle is carving out a new niche in the competitive world of influencer entrepreneurship.
Though the details surrounding her exit from the Unwell Network remain unclear, it’s evident that Alix Earle is ready to move forward and embrace fresh opportunities. Fans can expect to see her continue to thrive in her next chapter, whether that involves her growing alcohol brand or new creative ventures.
For now, Alix Earle seems determined to forge her own path, navigating the challenges and opportunities that come with being a social media sensation and businesswoman.
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