Amanda Frances, a self-made entrepreneur and global financial empowerment coach, has transformed her life and career from humble beginnings in Sand Springs, Oklahoma, to creating a thriving, eight-figure global brand. With a mission to empower women financially, Frances has built a successful empire through her digital courses, podcast, and social media platforms, reaching clients in over 185 countries. In an exclusive interview with What’s Trending, Frances reflects on her journey and shares the lessons that have shaped her path to success.
From Small Town to Global Brand: The Journey Begins
Frances’ entrepreneurial journey began with a simple, yet powerful, belief: that women are meant to become whoever they desire to be. Growing up in a small town, Frances felt there was more for her beyond the confines of her environment. Her desire for personal growth was ignited while she was working towards her Master’s in Counseling.
“I realized I didn’t need to wait for a degree or permission to start building something. I just needed to start,” Frances explains. She launched her first website and coaching practice while still in graduate school, marking the beginning of what would become a global brand. “I built my first website because I couldn’t afford to hire anyone to do it,” she says, recounting the all-nighters she pulled to get her online presence up and running.
Integrating Spirituality with Financial Empowerment
Frances’ approach to financial empowerment goes beyond traditional money management techniques. She integrates her background in ministry, counseling, and spirituality to explore the deep emotional and spiritual connections people have with money.
“Money is emotional. Money is spiritual. Money is human,” Frances says. “It affects every aspect of our lives. I’ve always been fascinated by how someone’s beliefs about money—whether rooted in fear, spirituality, or social conditioning—impact their financial reality.” She believes that once women heal their internal relationship with money, taking practical actions to attract wealth becomes much easier.
“I’ve always wanted to help people,” she continues, noting that her journey through ministry and counseling laid the foundation for her financial empowerment work. “What goes on beneath the surface with money—our fears, beliefs, and emotions—often holds us back from achieving financial success.”
ADVERTISEMENT
Overcoming Obstacles and Building a Brand
As a self-taught entrepreneur, Frances’ path was anything but easy. In addition to learning web design, she had to navigate the complexities of growing a business while managing schoolwork and personal challenges. Yet, the experience taught her valuable lessons that shaped her business strategy.
“When you want something bad enough, you figure it out,” she says. Frances’ mindset was one of determination, and this mindset would become a cornerstone of her entrepreneurial approach. She believes that excuses only hold people back. “If you want something, don’t wait for permission—just start.”
Empowering Women to Take Control of Their Financial Destiny
One of Frances’ core missions is to empower women to embrace their financial independence without guilt or fear. In her book Rich As F*ck, Frances addresses the myths surrounding money, particularly those that women often internalize. Many women, she points out, fear financial success or feel undeserving of wealth.
“The biggest obstacle I see is the belief that women can’t have more or shouldn’t want more,” Frances says. “They’re taught to be grateful for what they have, or that money is evil. These beliefs are limiting, and they’re often rooted in cultural or religious conditioning.” Through her teachings, Frances helps women recognize and break free from these limiting beliefs.
Common Myths About Money and How to Break Through Them
Frances regularly encounters women who believe they are “not worthy” of success or who fear that making more money would make them greedy. “I’ve heard so many women say they fear they’ll be judged for wanting more,” she shares. “Many also feel uncomfortable making more money than their husbands or fathers.”
ADVERTISEMENT
To combat these beliefs, Frances emphasizes the importance of identifying the false stories women tell themselves about money. “It’s about challenging those narratives and creating new, empowering stories,” she explains. “Once you rewrite your relationship with money, it’s much easier to manifest financial success.”
Practical Steps for Women to Take Control of Their Finances
Frances advocates for practical steps in addition to emotional and spiritual work. “Start with small, manageable actions,” she advises. “Put what you can into a high-interest savings account. Open an IRA and max it out each year if possible. Build your wealth over time.”
She also suggests leveraging credit cards with rewards programs, like the Chase Sapphire Reserve or Capital One Venture cards, to earn points that can be used for experiences or travel. By integrating practical strategies with the mindset work, Frances teaches women how to take actionable steps toward financial freedom.
Building a Global Brand: Staying True to Authenticity
Frances’ company, Amanda Frances Inc., now serves clients in 108 countries and reaches people through her free content in 185 countries. She attributes her success to staying true to her authentic voice, which has resonated with women worldwide.
“You can’t grow a global brand by trying to sound like everyone else,” she says. “If you dilute your message or water down your voice to appeal to the masses, you lose your impact. Authenticity is key.”
Her unapologetic approach to success has inspired many women to embrace their desires for wealth and success without shame. “Sometimes being real means offending people—and that’s okay,” she adds. “The right people will resonate with your message.”
Financial Empowerment and the Mind-Body Connection
A central theme in Frances’ work is the connection between wealth and energy. “We can’t allow ourselves to have something if we don’t believe we’re worthy of it,” she says. “Our psychology, our beliefs, and our emotions directly influence our financial outcomes.”
Frances encourages women to heal their relationships with money and to view it as a tool to support their lives, rather than something that causes inner conflict or guilt. “Once you remove the internal blocks, attracting wealth becomes much more natural.”
Looking to the Future: Expanding Global Impact
As Frances looks to the future, her goals include expanding her reach even further. “I’m ready for the next phase,” she says. “I want to translate my book into multiple languages and double the enrollment in my courses. I’m ready to make a bigger impact.”
Her journey from a small town in Oklahoma to a global financial powerhouse is a testament to the power of self-belief, persistence, and the willingness to break through limiting beliefs. For women just starting their financial empowerment journey, Frances has one crucial piece of advice: “It is possible. You are capable. You can have anything you believe you can have. Move toward your dreams every day.”
Amanda Frances has built an incredible career helping women embrace financial freedom, challenge limiting beliefs, and design their ideal lives. With a unique blend of practical financial strategies and deep spiritual insight, Frances has become a beacon for women looking to take control of their financial destinies. Whether through her books, courses, podcast, or social media, Frances continues to inspire a global community of women to pursue wealth unapologetically and live life on their own terms.