Alex Hirschi aka Supercar Blondie presents the Mercedes-Benz AMG Vision Gran Turismo during the House Of Insight TV event.
BERLIN, GERMANY - JUNE 05: Alex Hirschi aka Supercar Blondie presents the Mercedes-Benz AMG Vision Gran Turismo during the House Of Insight TV event at Fabrik 23 on June 05, 2019 in Berlin, Germany. (Photo by Robert Schlesinger/Getty Images for Insight TV)

Automotive Expert Supercar Blondie Discusses How The Car Scene Is Catering Toward Women

Summary:

  • Alexandra Hirschi, aka Supercar Blondie, rose to fame by creating car-related content, amassing millions of followers worldwide.

  • Starting in Dubai, Hirschi’s journey began as a newsreader before transitioning to her own car-focused content creation.

  • Supercar Blondie’s SB Media Group has revolutionized the car world, making it inclusive and accessible to all enthusiasts.

Alexandra Mary Hirschi, known as Supercar Blondie in the online world, has emerged as one of the foremost creators of car-related content on the internet.

Hirschi, originally from Australia, specifically Queensland. The influencer earned her college degree in journalism. However, she did not immediately venture into the online space.

@supercarblondie

Looks like the type of car to be driven on the MOON🌑 #hyperion

♬ original sound – supercarblondie – Supercar Blondie

In 2008, Alexandra Hirschi took a bold step by relocating to Dubai. Once there she first delved into creating media content tailored for car enthusiasts.

Alexandra Hirschi, aka Supercar Blondie, in the recording room at Dubai Eye.
Alexandra Hirschi, aka Supercar Blondie, in the recording room at Dubai Eye. (Credit: Dubai Eye)

In Dubai, Hirschi secured a position as a newsreader and presenter at Dubai Eye 103.8, a radio station. It was during her time at Dubai Eye that Hirschi earned the moniker “Radio Blondie.” She became known for her interviews with celebrities discussing their passion for cars. Hirschi even had a memorable conversation with Jake Gyllenhaal.

Alexandra Hirschi poses for a photo with Jake Gyllenhaal for an interview on Dubai Eye 108.3 in December of 2015.
Alexandra Hirschi poses for a photo with Jake Gyllenhaal for an interview on Dubai Eye 103.8 in December of 2015. (Credit: @supercarblondie via Twitter)

With time, Hirschi amassed a substantial fan base, prompting her departure from Dubai Eye in 2018. After leaving, she launched her own car-focused content creation journey.

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Supercar Blondie’s Rise to Fame 

While Hirschi had always harbored a deep interest in cars, it initially served as a hobby. In 2015, she began sharing car-related content on her Instagram account, which at the time had only 300 followers.

Alex Hirsch AKA Supercar Blondie arrives in a Hyperion Motors concept car at The 2023 Streamy Awards.
Alex Hirsch AKA Supercar Blondie arrives in a Hyperion Motors concept car at The 2023 Streamy Awards held at the Fairmont Century Plaza Hotel on August 27, 2023 in Los Angeles, California. (Photo by Michael Buckner/Penske Media via Getty Images)

Since venturing into the realm of content creation, Hirschi has cultivated a devoted following that numbers in the millions.

@supercarblondie

Only 99 Maybach Landaulet G-Wagens were ever made… 👀 #maybach #gwagen #luxurycars

♬ original sound – Supercar Blondie

Leveraging this substantial audience, Supercar Blondie established SB Media Group, a “comprehensive digital media network encompassing a diverse roster of talent, an automotive design studio, and a suite of channels and shows spanning YouTube, Instagram, Facebook, TikTok, Snapchat, and Twitter.” SB Media Group propelled Hirschi’s net worth to an impressive $1.5 million, but her most significant source of pride lies elsewhere.

Supercar Blondie On Opening Up the Car World

During an interview with What’s Trending at the 2023 Streamy Awards, Supercar Blondie, both an internet sensation and a business owner, expressed her deep satisfaction in opening up the captivating world of cars to a diverse audience.

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Alex Hirschi aka Supercar Blondie at The 2023 Streamy Awards held at the Fairmont Century Plaza Hotel on August 27, 2023.
Alex Hirschi aka Supercar Blondie at The 2023 Streamy Awards held at the Fairmont Century Plaza Hotel on August 27, 2023 in Los Angeles, California. (Photo by Christopher Polk/Penske Media via Getty Images)

“What’s really crazy?” she mused. “To get the support of women. Women come up to me just going into university…and they’re like, ‘now I’m not afraid to be the only girl…I study in a sea of men…but I’m not gonna be intimidated.’ It’s amazing.”

@supercarblondie

Despite having wings, it sadly can’t fly 🤣🔥 #Kode57 #ConceptCar #CarShow

♬ original sound – supercarblondie – Supercar Blondie

From a dedicated car enthusiast to one of the most renowned car-focused media groups, Supercar Blondie has conclusively demonstrated that the world of cars can be inclusive and accessible to everyone.

Abigail Karl

Abigail Karl is a video producer originally from NJ. Her content primarily focuses on giving historical context to current trends and news. Abigail acts as a producer, writer, editor, and voice over talent at What's Trending.

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