Charli XCX has a new era coming in these days, but the star has been caught listening to upcoming music while driving, or was she?
The artist was seen driving around Los Angeles in a fan-captured video which quickly went viral on the internet. The fan-captured video was shared on Twitter and quickly went viral. “BITCJ CHARLI XCX IS RIGHT NEXT TO ME BLASTING HER NEW SH—,” they captioned the post.
“She’s so real I’m crying,” one fan reacted. Another added, “nah cause if i was an artist id be bumping my own sh— EVERYWHERE.”
Fans pointed out this may be a marketing strategy after Charli pointed out the potential ways to market the new music she has set to come out.
“This is better than any of those marketing ideas she was given,” one fan said in response to the new video.
BITCJ CHARLI XCX IS RIGHT NEXT TO ME BLASTING HER NEW SHIT- pic.twitter.com/JJUw9wJwqt
— ducki 🏳️⚧️ (@dxckiii) January 30, 2024
The hilarious list of marketing ideas included things like a “Winona [Ryder] Moment” in which “Charli gets caught shoplifting at a mall and leaks the CCTV footage. Position it carefully so we “steal” from a brand Charli is planning on collaborating with later on.” Other ideas included leaking a sex tape, having Charli announce that she’s running for President, and crashing sweet 16s, weddings, and bat mitzvahs to perform her music.
some cute marketing ideas i was sent last week 🙂 pic.twitter.com/g4fIljATMT
— Charli (@charli_xcx) January 29, 2024
Towards the end of 2023, Charli XCX revealed that her new year included plans to drop an album, which she’s been steadily teasing throughout January. So far, she’s announced a Boiler Room appearance and shared that the new album, “xcx6 is very much giving housewives of salt lake city.”
Taking to her socials, Charli XCX shared a lineup reveal, including the likes of A.G. Cook, George Daniel, Easyfun, and more guests to be announced. In 2020, Charli XCX debuted her live performance of the album, How I’m Feeling Now, which was one of the first albums from a major artist to be made entirely in quarantine during the COVID-19 pandemic, and a result of 38 days of hyper-focused hard work and collaboration with her fans.
Charli XCX’s Boiler Room rave is currently scheduled for February 22 – tickets have not yet been made available. She also teased more special guests were soon to be unveiled.
The British singer last performed for Boiler Room in 2020, where she live streamed her first live performance of the pandemic-inspired album ‘How I’m Feeling Now‘. In a review of the Boiler Room livestream, NME wrote: “That crown might not be hers but, despite this show’s flaws, she’s clearly still the queen of all things partying. We’re counting down the days til we don’t have to rely on a stable server to reap the benefits of that.”