End of Beginning by Djo Stays No. 1 on Global Spotify

Summary:

“End of Beginning” by Djo remains at #1 on Global Spotify with 6.98M streams and 5 days on top.
Joe Keery’s music project Djo reaches a milestone as a global chart leader with organic streaming success.
The success of “End of Beginning” reflects a shift in how hits are made through streaming and social discovery.

“End of Beginning” by Djo has remained at No. 1 on Global Spotify, pulling in 7.861 million plays and extending its run as the most streamed song in the world right now.

The track’s continued dominance marks a major milestone for Djo, the music project of actor and musician Joe Keery, best known to mainstream audiences for his role as Steve Harrington on Stranger Things.

End of Beginning by Djo (Joe Keery) remains at #1 on the Global Spotify chart with 6.98M streams.

It has now spent 5 days at the top.
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While Djo has been steadily building a following for years, this moment represents a full crossover from cult favorite to global chart leader.

Originally released in 2022 as part of Djo’s album DECIDE, “End of Beginning” did not debut as a chart smash. Its rise has been driven by organic momentum on streaming platforms, particularly TikTok, where users latched onto its reflective lyrics and dreamy synth production.

Holding the No. 1 position with nearly eight million daily plays places “End of Beginning” in rare territory for an alternative-leaning track without a traditional radio push.

Keery launched Djo while already in the public eye, but the project has long existed outside the machinery of celebrity-driven pop. Early releases leaned into psychedelic rock and lo-fi textures, earning praise from indie listeners but modest commercial returns.

The current success reflects a broader shift in how hits are made. Streaming and social discovery have allowed older songs to resurface and outperform brand-new releases, especially when tied to emotionally resonant trends rather than marketing cycles.

Keery’s visibility from Stranger Things has undeniably helped introduce Djo to a wider audience, but the song’s staying power suggests listeners are connecting beyond the actor-to-musician novelty.